N 
Nice One Beauty Digital Marketing Company SCJSC 4193.SR · SAR
Consumer Discretionary · Tadawul · 🇸🇦 Saudi Arabia
9.47
+1.39%
Close of 9 Nov 2026, in SAR
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At a glance
Figures in SAR, from our data supplier.
Revenue
SAR 1.02bn
FY2020FY2025
Net income
SAR 3.0m
FY2020FY2025
Free cash flow
−SAR 21.1m
FY2020FY2025
Shareholders' equity
SAR 380.4m
FY2020FY2025
Income statement
Fiscal years
| FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | |
|---|---|---|---|---|---|---|
| Revenue | SAR 1.02bn | SAR 1.00bn | SAR 782.4m | SAR 613.6m | SAR 449.2m | SAR 331.9m |
| Gross profit | SAR 245.0m | SAR 264.0m | SAR 214.1m | SAR 160.0m | SAR 152.3m | SAR 99.2m |
| Operating income | SAR 16.4m | SAR 85.2m | SAR 39.8m | SAR 25.9m | SAR 20.4m | SAR 19.1m |
| Net income | SAR 3.0m | SAR 71.7m | SAR 32.6m | SAR 16.7m | SAR 13.5m | SAR 17.7m |
| Diluted earnings per share | 0.03 | 0.62 | 0.28 | 0.14 | 0.12 | 0.15 |
Balance sheet
At each fiscal year end
| FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | |
|---|---|---|---|---|---|---|
| Total assets | SAR 652.3m | SAR 530.2m | SAR 349.2m | SAR 289.5m | SAR 196.9m | SAR 169.0m |
| Cash and short-term investments | — | SAR 50.0m | SAR 69.7m | SAR 46.7m | SAR 27.6m | SAR 50.6m |
| Total liabilities | SAR 271.9m | SAR 344.3m | SAR 236.6m | SAR 201.1m | SAR 116.3m | SAR 128.8m |
| Debt | — | SAR 86.4m | SAR 53.0m | SAR 55.8m | SAR 17.3m | SAR 2.5m |
| Shareholders' equity | SAR 380.4m | SAR 185.9m | SAR 112.7m | SAR 88.5m | SAR 80.6m | SAR 40.2m |
| Shares outstanding | 118m | 116m | 116m | 116m | 116m | 116m |
Cash flow
Fiscal years
| FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | |
|---|---|---|---|---|---|---|
| Cash from operations | SAR 11.0m | −SAR 10.8m | SAR 47.4m | SAR 33.4m | −SAR 48.7m | SAR 36.5m |
| Capital spending | −SAR 32.1m | −SAR 33.5m | −SAR 21.2m | −SAR 45.4m | −SAR 8.5m | −SAR 1.9m |
| Free cash flow | −SAR 21.1m | −SAR 44.3m | SAR 26.2m | −SAR 12.0m | −SAR 57.2m | SAR 34.6m |
| Dividends paid | — | −SAR 8.0m | −SAR 4.5m | — | — | — |
Latest quarters
By quarter end
| Jun 2026 | Mar 2026 | Dec 2025 | Sept 2025 | Jun 2025 | Mar 2025 | Dec 2024 | Sept 2024 | |
|---|---|---|---|---|---|---|---|---|
| Revenue | SAR 188.3m | SAR 296.0m | SAR 243.9m | SAR 255.4m | SAR 192.3m | SAR 325.0m | SAR 307.0m | SAR 237.7m |
| Gross profit | SAR 48.9m | SAR 80.2m | SAR 45.8m | SAR 67.6m | SAR 50.3m | SAR 81.2m | SAR 69.0m | SAR 63.2m |
| Operating income | −SAR 18.3m | — | SAR 45.8m | SAR 7.9m | −SAR 166,475 | SAR 26.9m | SAR 7.7m | SAR 27.4m |
| Net income | −SAR 19.9m | SAR 8.6m | −SAR 25.8m | SAR 5.9m | −SAR 1.3m | SAR 24.1m | SAR 5.9m | SAR 25.8m |
| Diluted earnings per share | -0.17 | 0.07 | -0.22 | 0.05 | -0.01 | 0.21 | 0.05 | 0.22 |
| Cash from operations | −SAR 60.0m | SAR 30.0m | −SAR 7.0m | SAR 45.0m | −SAR 44.0m | SAR 17.0m | −SAR 6.0m | −SAR 21.0m |
| Capital spending | −SAR 1.0m | −SAR 2.0m | −SAR 7.0m | −SAR 2.0m | −SAR 19.0m | −SAR 2.0m | −SAR 4.0m | −SAR 14.0m |
| Free cash flow | −SAR 61.0m | SAR 28.0m | −SAR 14.0m | SAR 43.0m | −SAR 63.0m | SAR 15.0m | −SAR 10.0m | −SAR 35.0m |
| Total assets | SAR 612.0m | SAR 725.8m | SAR 652.3m | SAR 670.2m | SAR 666.0m | SAR 743.5m | SAR 530.2m | SAR 467.1m |
| Cash and short-term investments | — | — | — | SAR 151.7m | SAR 113.2m | SAR 180.1m | SAR 50.0m | SAR 51.1m |
| Debt | — | — | — | SAR 12.8m | SAR 24.1m | SAR 19.6m | SAR 78.0m | SAR 67.9m |
| Shareholders' equity | SAR 369.3m | SAR 388.8m | SAR 380.4m | SAR 405.9m | SAR 400.2m | SAR 400.6m | SAR 185.9m | SAR 178.5m |
Financial ratios
Data as of 31 Oct 2026
| FY2025 | FY2024 | FY2023 | FY2022 | FY2021 | FY2020 | |
|---|---|---|---|---|---|---|
| Gross margin | 24.1% | 26.3% | 27.4% | 26.1% | 33.9% | 29.9% |
| Operating margin | 1.3% | 8.6% | 5.5% | 4.2% | 4.5% | 6.0% |
| Net margin | 0.3% | 7.1% | 4.2% | 2.7% | 3.0% | 5.3% |
| Return on equity | 0.8% | 38.6% | 29.0% | 18.9% | 16.8% | 44.1% |
| Return on assets | 0.5% | 13.5% | 9.3% | 5.8% | 6.9% | 10.5% |
| Free cash flow yield | 4.1% | 2.2% | 6.6% | — | — | — |
| Revenue growth | 1.3% | 28.3% | 27.5% | 36.6% | 35.3% | — |
| Earnings growth | -95.8% | 119.9% | 95.0% | 23.8% | -23.8% | — |
| Current ratio | 2.15x | 1.32x | 1.30x | 1.30x | 1.69x | 1.31x |
| Debt to equity | 0.00x | 0.42x | 0.28x | 0.36x | 0.10x | 0.06x |
| Equity ratio | 58.3% | 35.1% | 32.3% | 30.6% | 40.9% | 23.8% |
| Interest coverage | 2.88x | 7.84x | 5.94x | 3.80x | 4.08x | 13.46x |
| Buybacks as a share of market value | -1.8% | 0.0% | — | — | — | — |
Growth per year
Compound annual rate
| 3 years | 5 years | 10 years | |
|---|---|---|---|
| Revenue | 18.3% | 25.1% | — |
| Operating income | -14.2% | -3.1% | — |
| Net income | -43.7% | -30.0% | — |
Average margins
Over each period
| 1 year | 3 years | 5 years | 10 years | |
|---|---|---|---|---|
| Gross margin | 25.2% | 25.9% | 27.0% | — |
| Operating margin | 5.0% | 4.9% | 4.9% | — |
| Net margin | 3.7% | 3.6% | 3.7% | — |
Valuation history
At each fiscal year end
| FY2025 | |
|---|---|
| Price to sales | 2.1 |
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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