918
+1.89%
Close of 9 Nov 2026, in JPY
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About Betrend
Its shares trade on Tokyo Stock Exchange under the ticker 4020.T. It has been listed since 17 December 2020. In the fiscal year to 31 December 2025, it reported revenue of ¥1.16bn and a net loss of ¥101.4m. At that date it held total assets of ¥909.1m and shareholders' equity of ¥779.7m.
Betrend Corp. engages in the provision and operation of CRM software platform "betrend", a customer information management tool for companies that develop restaurants and retail stores. The company is headquartered in Chiyoda-Ku, Tokyo-To. The company went IPO on 2020-12-17. The firm is engaged in the provision of email marketing services limited to email delivery services based on customer information, and smart CRM services including customer management tools for direct sales or distributors. The firm is also engaged in the provision of customization services such as cooperation with existing systems of introducing companies, system development that meets the needs of introducing companies, as well as direct mail (DM), membership card printing and delivery services, fulfillment services that support online shopping, connect services for products and payment companies and other services.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Information Technology
- Industry
- Software
- Listed since
- 17 Dec 2020
- Employees
- 49
- Website
- betrend.com ↗
Leadership
Pay as last reported
- Mr. Hideaki InouePresident, Representative Director, since 2000
- Mr. Koichiro HaraExecutive Officer
- Mr. Nobuyuki KitayamaExecutive Officer
- Mr. Chisa NakanoExecutive Officer
- Mr. Akitaka OgawaExecutive Officer
- Mr. Yasuyasu OshimaExecutive Officer
- Mr. Kenji WakamatsuExecutive Officer
- Mr. Hajime YoshimotoExecutive Officer, Chief Director of Administration
- Mr. Kazutoshi HoyanoDirector
- Mr. Shogo MiyashitaDirector
- Mr. Takaaki NagayamaDirector
- Mr. Mizuki SawadaDirector, since 2016
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Provides CRM software platform 'betrend' for restaurant and retail companies.
- Offers smart CRM services including customer management tools for direct sales.
- Has a focused service portfolio including email marketing and customization services.
Weaknesses
- Limited to email delivery services for email marketing.
- Employees count is 49, indicating a small team size.
- IPO occurred in 2020, suggesting a relatively new company.
Opportunities
- Expansion into broader CRM services beyond current offerings.
- Growth potential in the restaurant and retail technology sector.
- Potential for increased customization services for existing systems.
Threats
- Dependence on a narrow service scope for email marketing.
- Competition from larger CRM providers in the market.
- Small employee count may limit scalability and innovation.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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