413
+6.99%
Close of 9 Nov 2026, in JPY
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About Generation Pass Co
Its shares trade on Tokyo Stock Exchange under the ticker 3195.T. It has been listed since 24 September 2014. In the fiscal year to 31 October 2025, it reported revenue of ¥16.55bn and net income of ¥161.4m. At that date it held total assets of ¥4.63bn and shareholders' equity of ¥1.89bn.
Generation Pass Co., Ltd. engages in the electronic commerce (EC) marketing business. The company is headquartered in Shinjuku, Tokyo-To. The company went IPO on 2014-09-24. is engaged in the e-commerce business and system development and film produce business. The E-Commerce (EC) Marketing segment involves EC division and EC service division. EC division collects, analyzes and sells the market data of goods related to the customers’ consumption pattern. EC support division uses the marketing data from EC marketing division, provides support services to customers. The Product Planning related segment is a project that utilizes the product data acquired by the Company's EC marketing business, and mainly engages in planning and development of products in collaboration with manufacturers. The Act Group segment is a planning and manufacturing business of bedding and interior products. The Other segment is the contract development and system development business of software and the business of food allergen test / reagent development and sales.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Broadline Retail
- Listed since
- 24 Sept 2014
- Employees
- 281
- Website
- genepa.com ↗
Leadership
Pay as last reported
- Mr. Hiroaki OkamotoPresident, Representative Director, since 2002
- Mr. Tomoya SuzukiDirector
- Mr. Yukihiko KiriharaDirector
- Mr. Takatsugu KunoDirector
- Mr. Hiroshi EndoIndependent Director
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Generation Pass Co Ltd has 281 employees focused on e-commerce marketing and system development.
- The EC Marketing segment collects and sells market data on consumer consumption patterns.
- The Product Planning segment collaborates with manufacturers to develop products using acquired data.
Weaknesses
- The company's EC service division relies on marketing data from its own EC marketing division.
- The Act Group segment focuses on bedding and interior products with limited market diversification.
- The Other segment includes software development and food allergen test business with narrow scope.
Opportunities
- The EC Marketing segment can expand data collection to new consumer segments in Japan.
- The Product Planning segment can partner with more manufacturers for product development.
- The Act Group segment can explore international markets for bedding and interior products.
Threats
- The EC Marketing segment faces competition from other e-commerce data providers in Japan.
- The Act Group segment is vulnerable to economic downturns affecting consumer spending on bedding.
- The Other segment's software development business may face increasing competition from IT firms.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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