2,298
+1.32%
Close of 9 Nov 2026, in JPY
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About Joyful Honda Co
Its shares trade on Tokyo Stock Exchange under the ticker 3191.T. It has been listed since 18 April 2014. In the fiscal year to 30 June 2026, it reported revenue of ¥139.89bn and net income of ¥9.00bn. At that date it held total assets of ¥167.67bn and shareholders' equity of ¥126.44bn.
Joyful Honda Co. Ltd. engages in the home center retail business. The company is headquartered in Tsuchiura-Shi, Ibaraki-Ken. The company went IPO on 2014-04-18. The firm is engaged in the operation of specialty store operating comprehensive distribution business and housing renovation business that practice entertainment rooted in the community and a wide selection of products that cater to a wide range of customers from general consumers to professional customers. The main products include materials and professional supplies, interior and living, garden and farm, daily and daily necessities, pets and leisure. The company also operates sports clubs and home centers.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Specialty Retail
- Listed since
- 18 Apr 2014
- Employees
- 1,867
- Website
- joyfulhonda.com ↗
Leadership
Pay as last reported
- Mr. Ikuo HirayamaPresident, Representative Director, since 2015
- Mr. Masakazu OkajimaExecutive Officer, Chief Director of Business Planning
- Mr. Kazunobu TakabashiExecutive Officer, Director of Home Center Business
- Mr. Masaru HondaDirector, since 2005
- Mr. Hiromitsu KugisakiIndependent Director
- Mr. Shinichi ShibayamaIndependent Director
- Ms. Touko ShirakawaIndependent Director
- Mr. Keita TokuraIndependent Director
- Mr. Hirohiko KuboDeputy Chief Director in Main Administration Unit, since 2025
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Joyful Honda Co Ltd operates in Tsuchiura-shi with 1,867 employees providing comprehensive home center retail services.
- The company offers a wide selection of products including materials, interior, and garden supplies for diverse customer segments.
- Joyful Honda's community-focused entertainment approach enhances customer loyalty in the Consumer Discretionary sector.
Weaknesses
- Joyful Honda Co Ltd has no international presence beyond Japan's Tsuchiura-shi market.
- The company's business model relies solely on domestic retail without expansion into e-commerce platforms.
- Limited product range in professional supplies compared to competitors in the Retail industry.
Opportunities
- Expanding into online retail could leverage Joyful Honda's existing product categories for broader market reach.
- Growing demand for home renovation services in Japan presents an opportunity for Joyful Honda's housing renovation business.
- Increasing pet and leisure product sales align with rising consumer trends in Japan's Consumer Discretionary sector.
Threats
- Competition from larger retail chains in Japan's Consumer Discretionary sector poses a significant threat.
- Economic downturns in Japan could reduce consumer spending on discretionary home center products.
- Rising operational costs in Tsuchiura-shi may impact Joyful Honda's profitability in the Retail industry.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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