304
-2.88%
Close of 9 Nov 2026, in JPY
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About Happiness and D Co
Its shares trade on Tokyo Stock Exchange under the ticker 3174.T. It has been listed since 22 June 2012. In the fiscal year to 31 August 2026, it reported revenue of ¥8.26bn and a net loss of ¥406.9m. At that date it held total assets of ¥5.64bn and shareholders' equity of ¥263.8m.
Happiness & D Co., Ltd. engages in the management of boutiques. The company is headquartered in Chuo-Ku, Tokyo-To. The company went IPO on 2012-06-22. The company engages in sales of imported brand products, including jewelry, such as imported brand jewelry and diamond jewelry consisting of rings, necklaces, earrings and bracelets; watches, such as imported brand watches and home-made brand watches; handbags and accessories, such as brand bags, wallets, key cases, ties and perfume, as well as sunglasses and glasses. The company is also engaged in e-commerce (EC) business. The company operates official mail-order site, and also opens stores in Yahoo and other shopping sites.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Specialty Retail
- Listed since
- 22 Jun 2012
- Employees
- 392
- Website
- happiness-d.co.jp ↗
Leadership
Pay as last reported
- Mr. Yasuo DenChairman of the Board, Representative Director, since 1990
- Mr. Satoshi MaeharaPresident, Representative Director, since 2020
- Mr. Atsushi DenVice President, Director, since 2010
- Mr. Hisao TakahashiChief Director of Sales, Director, since 2017
- Mr. Makoto MaruyamaManager of President's Office, Director of Store Development, Director, since 2010
- Mr. Masaru TakayasuDirector of General Affairs, Director, since 2015
- Mr. Masayoshi OikawaDirector, since 2011
- Mr. Masakazu HasegawaIndependent Director
- Mr. Tatsuhiro KuboIndependent Director
- Ms. Miwako OtaIndependent Director
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- The company manages boutiques in Chuo-Ku, Tokyo-To, employing 392 full-time staff members effectively.
- Sales include imported brand jewelry like rings, necklaces, earrings, and bracelets for customers.
- The firm operates an official mail-order site and stores on Yahoo shopping platforms.
Weaknesses
- The company went public on 22 June 2012, which may limit early strategic flexibility.
- Reliance on imported brand products exposes the business to currency fluctuation risks significantly.
- Home-made brand watches represent a smaller portion compared to major imported luxury items.
Opportunities
- Expanding the e-commerce business through additional shopping sites could increase digital revenue streams.
- Selling home-made brand watches offers a unique product differentiation strategy for the market.
- Adding more accessories like ties and perfume to boutiques can boost average transaction values.
Threats
- Competition from other retail boutiques in Chuo-Ku, Tokyo-To, may reduce market share.
- Economic downturns could decrease consumer spending on luxury items like diamond jewelry significantly.
- Changes in Yahoo or other shopping site policies might negatively impact online sales channels.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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