WINBO-Dongjian Automotive Technology Co 300978.SZ · CNY
Consumer Discretionary · Shenzhen · 🇨🇳 China
8.12
-1.34%
Close of 9 Nov 2026, in CNY
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About WINBO-Dongjian Automotive Technology Co
Its shares trade on Shenzhen under the ticker 300978.SZ. It has been listed since 26 April 2021. In the fiscal year to 31 December 2025, it reported revenue of CN¥2.03bn and net income of CN¥142.4m. At that date it held total assets of CN¥2.68bn and shareholders' equity of CN¥1.66bn.
WINBO-Dongjian Automotive Technology Co., Ltd. engages in the design, research, development, production and sales of vehicle-side load-bearing decorative system, vehicle front & rear protection system, vehicle-mounted intelligent electromechanical system and roof loading system products. The company is headquartered in Foshan, Guangdong. The company went IPO on 2021-04-26. The firm's main products include side loading decoration system products, including side bars and pedals; vehicle front and rear protection system products, including front and rear bumpers, pickup trunk anti-roll racks and pump handles; on-board interconnected intelligent electromechanical system products, including smart tailgates systems, vehicle-mounted smart air purifiers and smart folding rearview mirrors; roof loading system products and other vehicle systems products, including luggage racks and others. The firm's products are widely used in sport utility vehicles, sedans, multipurpose vehicles, off-road vehicles, pickups, and other types of vehicles. The firm distributes its products and services within the domestic market and to overseas markets.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Auto Components
- Listed since
- 26 Apr 2021
- Employees
- 3,133
- Website
- dongjian.cc ↗
Leadership
Pay as last reported
- Mr. Yongtao MaChairman of the Board, since 2017CN¥360,000
- Mr. Jun LuoVice Chairman of the Board, General Manager, since 2010CN¥411,100
- Ms. Jue ChenFinance Director, Director, since 2024
- Ms. Ling GuDeputy General Manager, Secretary of the BoardCN¥325,900
- Mr. Yongbo ChenDeputy General Manager
- Ms. Lin LinDeputy General Manager
- Mr. Hao WangDeputy General Manager
- Ms. Xiao ZhangDeputy General Manager
- Mr. Huiyang MaDirector
- Ms. Baochun GuoIndependent Director
- Mr. Zhixong HuangIndependent Director
- Mr. Boqiao LiIndependent DirectorCN¥120,000
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- WINBO-Dongjian Automotive Technology employs 3,133 skilled workers in Foshan, China.
- The company's product range includes side bars, smart tailgates, and roof luggage racks.
- WINBO-Dongjian serves diverse vehicle types like SUVs and pickups across domestic and overseas markets.
Weaknesses
- WINBO-Dongjian's products are limited to vehicle-side load-bearing systems without broader automotive integration.
- The company's domestic market focus may restrict international expansion opportunities.
- Foshan headquarters location could limit access to global automotive hubs.
Opportunities
- Expanding into new vehicle segments such as electric vehicles could boost growth.
- Increasing demand for smart automotive systems presents a market opportunity.
- Global markets for vehicle safety systems are growing steadily.
Threats
- Competition from established automotive suppliers in China poses a risk.
- Rising material costs could impact production margins significantly.
- Economic downturns might reduce consumer spending on vehicle accessories.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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