Lion Travel Service Co 2731.TW · TWD
Consumer Discretionary · Taiwan Stock Exchange · 🇹🇼 Taiwan
135.00
-0.37%
Close of 9 Nov 2026, in TWD
Search any instrument
Reference data, closing prices and charts across 45,000 companies, plus crypto, commodities and currencies.
About Lion Travel Service Co
Its shares trade on Taiwan Stock Exchange under the ticker 2731.TW. It has been listed since 23 October 2012. In the fiscal year to 31 December 2025, it reported revenue of TWD 30.03bn and net income of TWD 1.63bn. At that date it held total assets of TWD 12.52bn and shareholders' equity of TWD 4.96bn.
Lion Travel Service Co., Ltd. engages in the provision of tourism services. The company is headquartered in Taipei City, Taipei. The company went IPO on 2012-10-23. The firm mainly provides sightseeing tour and accommodation of self-organized tours, commissioned entry and exit border and visa procedures, domestic and international transport and passenger ticketing, checked baggage and other services. The firm operates its businesses mainly in domestic market.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Hotels, Restaurants & Leisure
- Listed since
- 23 Oct 2012
- Website
- liontravel.com ↗
Leadership
Pay as last reported
- Mr. Wen-Jie WangChairman of the Board, since 2011
- Ms. Shuzhen LinGeneral Manager-Component Products & Products Marketing & Group Inclusive Tour Product Division, Director, since 1994
- Ms. Yiqing LaiGeneral Manager-Business Planning & Human Resources & General Affairs & Administration Division
- Mr. Bisong ChenGeneral Manager-Group Inclusive Tour Product Division
- Mr. Qihan ChenGeneral Manager-Group Inclusive Tour Product & Overseas Business Planning Division
- Mr. Minghua LinGeneral Manager-Group Inclusive Tour Product Division
- Mr. Wenbin YangGeneral Manager-Group Inclusive Tour Product Division
- Mr. Guozhen YouGeneral Manager-Brand Strategy Division, since 2022
- Ms. Yazhao ZhangGeneral Manager-Industry & Commerce Exhibition Division
- Ms. Wenjuan ZhouGeneral Manager-Group Inclusive Tour Product & Products Marketing & Products Business Planning & Mainland Business Division, since 1993
- Mr. Xinchuan HuangGeneral Manager, Director, since 2021
- Ms. Qiuyun CaiDeputy General Manager
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Lion Travel Service Co Ltd has several strengths that have contributed to its success in the travel industry.
- Established brand: Lion Travel Service Co Ltd has built a reputable and well-recognized brand in the market, which helps in attracting more customers.
- Extensive network: The company has a wide network of travel agents, both domestically and internationally, which allows it to cater to a larger customer base.
- Diverse services: Lion Travel Service Co Ltd offers a comprehensive range of travel services, including tour packages, hotel bookings, transportation arrangements, and more, providing customers with convenient and all-in-one solutions.
- Strong customer relationships: The company has established strong relationships with its customers over the years, focusing on delivering excellent customer service and personalized travel experiences.
Weaknesses
- Despite its strengths, Lion Travel Service Co Ltd also faces certain weaknesses that need to be addressed.
- Dependence on external factors: The company's business heavily relies on external factors like tourism trends, economic conditions, and political stability, making it vulnerable to sudden shifts in the market.
- Limited online presence: Lion Travel Service Co Ltd may lag behind competitors in terms of online marketing and booking capabilities, which could restrict its ability to reach tech-savvy customers.
- Employee turnover: The travel industry often experiences high turnover rates, which can disrupt operations and impact customer service if not managed effectively.
Opportunities
- Lion Travel Service Co Ltd can capitalize on several opportunities to further strengthen its position in the market.
- Growing travel industry: The global travel industry is expected to continue growing, presenting opportunities for Lion Travel Service Co Ltd to expand its customer base and market share.
- Increasing demand for personalized experiences: Customers are increasingly seeking unique and personalized travel experiences, and the company can leverage this trend by offering tailor-made packages and exclusive services.
- International expansion: Lion Travel Service Co Ltd can explore expansion into new markets and destinations, tapping into the growing demand for travel services among international tourists.
Threats
- Lion Travel Service Co Ltd should also be aware of the potential threats that could impact its business.
- Intense competition: The travel industry is highly competitive, with numerous players offering similar services, which could lead to price wars and reduced profit margins.
- Economic downturns: Economic recessions or downturns can negatively affect the travel industry, as people's discretionary spending on travel may reduce, causing a decline in demand for services.
- Natural disasters or pandemics: Unforeseen events like natural disasters or pandemics, such as the COVID-19 pandemic, can significantly disrupt travel plans and reduce bookings.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
Nothing here is investment advice. Prices can be delayed or wrong, so check with the exchange before relying on them. Data for this page. How we cover markets.