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Rego Interactive Co 2422.HK · HKD

Communication Services · HKEX · 🇭🇰 Hong Kong

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2.05

-2.84%

Close of 9 Nov 2026, in HKD

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About Rego Interactive Co

Its shares trade on HKEX under the ticker 2422.HK. It has been listed since 17 October 2022. In the fiscal year to 31 December 2025, it reported revenue of CN¥588.0m and a net loss of CN¥85.5m. At that date it held total assets of CN¥559.9m and shareholders' equity of CN¥331.3m.

Rego Interactive Co., Ltd. operates as a holding company that operates through its subsidiaries. The company is headquartered in Hangzhou, Zhejiang. The company went IPO on 2022-10-17. The Company’s main businesses include marketing and promotion services and information technology (IT) solution services. The marketing and promotion services business mainly provides traditional marketing and promotion services, advertisement placement services and advertisement distribution services, as well as virtual goods sourcing and delivery services. The information technology solutions services business mainly provides mobile games, software development and maintenance services, as well as solutions on lottery-related software systems and equipment. The firm's platforms include Rego Virtual Goods Platform, RegoAd SDK and Rego Advertisement Operations and Management Platforms.

Figures and description from our data supplier, not checked against the company's own report.

Company facts

Sector
Communication Services
Industry
Media
Listed since
17 Oct 2022
Employees
181

Leadership

Pay as last reported

  • Mr. Lianshun FanExecutive Director, since 2023
  • Ms. Sau Ling ChanJoint Company Secretary
  • Ms. Lan MoIndependent Non-Executive Director
  • Mr. Yunjia ShenIndependent Non-Executive Director
  • Mr. Liang ZengIndependent Non-Executive Director
  • Mr. Ping ChenExecutive Chairman of the Board, since 2021
  • Mr. Huan TianChief Executive Officer, Executive Director, since 2011HK$523,000
  • Mr. Yongli ZhangChief Operating Officer, Executive Director, since 2017HK$435,000
  • Mr. Yuanbo XiaVice President - Operations, Executive Director, since 2018
  • Ms. Chao YangGeneral Manager - Compliance Department, Joint Company Secretary
  • Mr. Lei YangGeneral Manager - Virtual goods sourcing and delivery services department
  • Mr. Wei ChenExecutive Director, since 2024

Environmental, social and governance

Scores out of 100, from our data supplier

ESG
Overall
0
Environment
0
Social
0
Governance
0

SWOT analysis

AI-generated by our data supplier. Not written or checked by our editors.

AI-generated

Strengths

  • Rego Virtual Goods Platform generates significant revenue from virtual goods sourcing and delivery services.
  • RegoAd SDK enhances mobile game advertising through integrated ad placement solutions.
  • Rego Advertisement Operations and Management Platforms streamline advertisement distribution services.

Weaknesses

  • Limited employee count of 181 restricts scalability in marketing and IT solution services.
  • Dependence on traditional marketing and promotion services limits innovation potential.
  • Narrow focus on Zhejiang region may hinder broader market expansion.

Opportunities

  • Expanding mobile game market in China offers growth for Rego's IT solution services.
  • Increasing demand for lottery-related software systems presents new revenue streams.
  • Growing digital advertising sector in Communication Services sector supports RegoAd SDK.

Threats

  • Intense competition in the Chinese media industry challenges Rego's market position.
  • Regulatory changes in Information Technology sector could impact software development.
  • Economic downturns in China may reduce advertising spending by clients.

Sources and methodology

Data on this tab
Our data supplier
Chart on the Overview
TradingView

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