1.24
+4.20%
Close of 9 Nov 2026, in HKD
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About Shenzhen Pagoda Industrial Group Corp
Its shares trade on HKEX under the ticker 2411.HK. It has been listed since 16 January 2023. In the fiscal year to 31 December 2025, it reported revenue of CN¥9.53bn and a net loss of CN¥370.2m. At that date it held total assets of CN¥8.87bn and shareholders' equity of CN¥3.13bn.
Shenzhen Pagoda Industrial (Group) Corp. Ltd. operates as a fruit retailer. The company is headquartered in Shenzhen, Guangdong. The company went IPO on 2023-01-16. The firm operates a fruit retail network that is close to the community, integrates online and offline, and stores and warehouses, and provides consumers with flexible delivery services such as timely delivery and next-day delivery. The firm offers a variety of fruit products such as dried fruit and juice. The firm also distributes other big fresh products, including vegetables, meat and seafood, grain, oil and dairy products, through mobile apps (APP) and WeChat mini-programs. The firm operates three segments: Operating Franchise and Self-operated Retail Networks segment, Sales of Fruit and Other Food Products segment and Others segment.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Staples
- Industry
- Consumer Staples Distribution & Retail
- Listed since
- 16 Jan 2023
- Employees
- 2,850
- Website
- pagoda.com.cn ↗
Leadership
Pay as last reported
- Mr. Kai SunNon-Executive Director
- Mr. Yee Tak CheungNon-Executive Independent Director
- Mr. Yan-bo JiangNon-Executive Independent Director
- Mr. Ruiguang MaNon-Executive Independent Director
- Dr. Zhanchi WuNon-Executive Independent Director
- Ms. Fang ZhuNon-Executive Independent Director
- Mr. Huiyong YuExecutive Chairman of the Board, since 2015CN¥1.2m
- Mr. Xiqiu TianExecutive Vice Chairman of the Board, since 2001CN¥1.2m
- Mr. Hin Yeung LaiFinance Director, Deputy General Manager
- Ms. Yanlin XuGeneral Manager, Executive Director, since 2015CN¥976,000
- Mr. Yue JiaoExecutive Deputy General Manager, Executive Director, since 2019CN¥1.2m
- Mr. Qidong ZhuDeputy General Manager, Executive Director, since 2019CN¥811,000
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Operates a fruit retail network close to the community with integrated online and offline services.
- Provides flexible delivery services including timely and next-day delivery options.
- Employs 2850 full-time employees and operates in the Consumer Staples sector.
Weaknesses
- Relies on a single industry (Retail) for its business operations.
- Depends on mobile apps and WeChat mini-programs for product distribution.
- Has a limited product range beyond fruit and related food products.
Opportunities
- Expanding into additional fresh products such as vegetables and meat through existing distribution channels.
- Growing demand for integrated online and offline retail experiences in the Consumer Staples sector.
- Potential for increasing market share in the Shenzhen region with its community-focused retail model.
Threats
- Competition from other retail companies in the Consumer Staples sector.
- Dependence on mobile apps and WeChat mini-programs for sales may pose risks if platforms change policies.
- Limited diversification of product offerings could make the company vulnerable to market shifts.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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