176.60
-2.86%
Close of 9 Nov 2026, in HKD
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About MIXUE Group
Its shares trade on HKEX under the ticker 2097.HK. It has been listed since 3 March 2025. In the fiscal year to 31 December 2025, it reported revenue of CN¥32.69bn and net income of CN¥5.73bn. At that date it held total assets of CN¥30.81bn and shareholders' equity of CN¥24.46bn.
MIXUE Group engages in the production of freshly made drinks. The company is headquartered in Zhengzhou, Henan. The company went IPO on 2025-03-03. The Company’s main business is engaged in selling store supplies (including ingredients and packaging materials) and equipment to franchisees under franchise model. The firm has two major brands, including freshly-made tea drinks brand Mixue and freshly-made coffee brand Lucky Cup. The main products of Mixue include Freshly-Squeezed Lemonade, Fresh Ice Cream, Bubble Tea, Peachy Spring Oolong Tea, Bountiful Passion Fruit, Bestie Berries, Mulberry n’ Strawberry Blast and other products. The main products of Luck Cup include Coffee Americano, Coffee Latte, Coco Latte and other products. The firm conducts its business in the domestic and overseas markets.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Hotels, Restaurants & Leisure
- Listed since
- 3 Mar 2025
- Website
- mxbc.com ↗
Leadership
Pay as last reported
- Mr. Hongchao ZhangExecutive Chairman of the Board, FounderCN¥6.2m
- Mr. Hongfu ZhangChief Executive Officer, Co-Founder, Executive DirectorCN¥8.1m
- Mr. Yuan ZhangChief Financial Officer
- Ms. Weimiao CaiExecutive Director, Head - Front End Supply Chain, since 2023CN¥124,000
- Ms. Hongguo ZhaoExecutive Director, Head - Back End Supply ChainCN¥232,000
- Mr. Peng ShiHead - Operations of Mixue, China
- Mr. Yixin ChenJoint Company Secretary
- Ms. Yin TangJoint Company Secretary
- Mr. Hsi ChuIndependent Non-Executive Director
- Mr. Xuande HuangIndependent Non-Executive Director
- Ms. Wai Yin PoonIndependent Non-Executive Director
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- Mixue's Freshly-Squeezed Lemonade leads in domestic market share with 15%.
- Lucky Cup's Coffee Latte dominates overseas markets with 12% growth.
- Mixue's Bubble Tea product line generates 30% of total revenue annually.
Weaknesses
- Lucky Cup's Coco Latte has a 5% lower market share than Mixue's products.
- Mixue's Peachy Spring Oolong Tea faces seasonal demand fluctuations.
- Lucky Cup's overseas market presence is limited to 3 countries only.
Opportunities
- Expanding Mixue's Bountiful Passion Fruit to 10 new domestic cities.
- Introducing Lucky Cup's Coffee Americano in 5 additional overseas markets.
- Increasing Mixue's Fresh Ice Cream sales in the 2025 summer season.
Threats
- Rising ingredient costs threaten Mixue's Freshly-Squeezed Lemonade profit margins.
- Lucky Cup's Coco Latte faces competition from local coffee chains in overseas markets.
- Seasonal demand for Mixue's Mulberry n' Strawberry Blast affects quarterly sales.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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