BAAN Holding Group Company SJSC 1820.SR · SAR
Consumer Discretionary · Tadawul · 🇸🇦 Saudi Arabia
1.69
+2.42%
Close of 9 Nov 2026, in SAR
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About BAAN Holding Group Company SJSC
Its shares trade on Tadawul under the ticker 1820.SR. It has been listed since 26 June 2014. In the fiscal year to 31 December 2025, it reported revenue of SAR 649.0m and a net loss of SAR 201.9m. At that date it held total assets of SAR 1.62bn and shareholders' equity of SAR 2.8m.
Abdul Mohsen Al-Hokair Group for Tourism & Development Co. engages in management of hotels, restaurants, and other amusement industries. The company is headquartered in Riyadh, Riyadh. The company went IPO on 2014-06-26. The firm operates in three segments: The Hotels segment is engaged in hotel, tourism, health resort, furnished apartments and cafes; The Entertainment segment is engaged in establishment, management, operation and maintenance of fun cities, entertainment centers, parks and gardens; and The Others segment includes the operation of head office, commercial centers and other segments. In addition, The Company is also engaged in the wholesale and retail sales in perfumes, cosmetics, and metals and gems and jewellery, photography tools, watches, and toys, among others. The firm operates approximately 92 entertainment centers and 35 hotels in Saudi Arabia and United Arab Emirates. The Company’s segment includes Sparky’s Land Amusement Toys Company, Asateer Company for entertainment and Tourism and Osool Al Mazaya Hospitality Company.
Figures and description from our data supplier, not checked against the company's own report.
Company facts
- Sector
- Consumer Discretionary
- Industry
- Hotels, Restaurants & Leisure
- Listed since
- 26 Jun 2014
- Website
- alhokair.com ↗
Leadership
Pay as last reported
- Mr. Sami Bin Abdul Mohsen Al HokairNon-Executive Chairman of the BoardSAR 90,275
- Mr. Fahad Mohammed Saleh Al ObailanChief Executive Officer, Executive Director, since 2024
- Mr. Faisal Bin Mohammed Bin Ibrahim Al MalikNon-Executive Vice Chairman of the BoardSAR 79,980
- Mr. Ahmed Aly EbidChief Financial Officer
- Mr. Nabil Bin Dawood Al-hoshanNon-Executive Independent Director
- Mr. Yanal Bin Mufawq Al-saudiNon-Executive Independent Director
- Mr. Salem Ali Al-ShahraniNon-Executive Independent Director
- Mr. Mishaal Bin Ibrahim Al-ShenaifiNon-Executive Independent Director
Environmental, social and governance
Scores out of 100, from our data supplier
- Overall
- 0
- Environment
- 0
- Social
- 0
- Governance
- 0
SWOT analysis
AI-generated by our data supplier. Not written or checked by our editors.
Strengths
- BAAN Holding Group operates 35 hotels across Saudi Arabia and UAE with strong regional presence.
- The company manages 92 entertainment centers including Sparky's Land and Asateer Company.
- Diverse segments cover hotels, entertainment, and retail sales of perfumes and jewelry.
Weaknesses
- The firm's operations are limited to Saudi Arabia and UAE without international expansion.
- Dependence on regional tourism and entertainment sectors may pose risks during economic downturns.
- The company's retail segment includes metals and gems, which can be volatile market segments.
Opportunities
- Growing tourism in Saudi Arabia presents opportunities for hotel and entertainment expansion.
- The Entertainment segment can leverage new amusement parks and leisure centers in the region.
- Retail sales of cosmetics and watches show potential for increased market share.
Threats
- Economic fluctuations in Saudi Arabia could impact tourism and hospitality demand.
- Competition from other regional entertainment providers may affect market share.
- Regulatory changes in the UAE could affect operations in that country.
Sources and methodology
- Data on this tab
- Our data supplier
- Chart on the Overview
- TradingView
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