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Beijing Sanfo Outdoor Products Co 002780.SZ · CNY

Consumer Discretionary · Shenzhen · 🇨🇳 China

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13.28

+0.99%

Close of 9 Nov 2026, in CNY

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About Beijing Sanfo Outdoor Products Co

Its shares trade on Shenzhen under the ticker 002780.SZ. It has been listed since 9 December 2015. In the fiscal year to 31 December 2025, it reported revenue of CN¥955.6m and net income of CN¥53.4m. At that date it held total assets of CN¥1.22bn and shareholders' equity of CN¥790.0m.

Beijing Sanfo Outdoor Products Co., Ltd. engages in the sales of outdoor products. The company is headquartered in Beijing, Beijing. The company went IPO on 2015-12-09. The firm's products are divided into outdoor clothing, outdoor footwear and outdoor equipment three categories, including clothing, footwear, backpacks, tents, sleeping bags, mountain climbing equipment, drinking ware, cookware and tools, among others. The firm operates ARC'RYX, TNF, KAILAS and other brands. The firm is also engaged in the development, design and sales of own-brand products.

Figures and description from our data supplier, not checked against the company's own report.

Company facts

Sector
Consumer Discretionary
Industry
Specialty Retail
Listed since
9 Dec 2015
Employees
851
Website
sanfo.com ↗

Leadership

Pay as last reported

  • Mr. Heng ZhangChairman of the Board, General Manager
  • Mr. Xiangjie LuoChief Financial Officer
  • Mr. Lei SunDeputy General Manager, Director, since 2024
  • Ms. Liling JiaDeputy General Manager
  • Ms. Jian WangDeputy General Manager, since 2024
  • Mr. Ning WangDeputy General Manager
  • Ms. Chaohui ZhangDeputy General Manager
  • Mr. Yan ZhangDeputy General Manager
  • Mr. Dongwei ZhaoDeputy General Manager
  • Ms. Chunhong ZhouDeputy General Manager, since 2024
  • Ms. Yamin QinSecretary of the Board
  • Mr. Yaping HeDirector

Environmental, social and governance

Scores out of 100, from our data supplier

ESG
Overall
0
Environment
0
Social
0
Governance
0

SWOT analysis

AI-generated by our data supplier. Not written or checked by our editors.

AI-generated

Strengths

  • Company is headquartered in Beijing with 851 employees.
  • Operates multiple brands including ARC'RYX, TNF, and KAILAS.
  • Offers a diverse product range across outdoor clothing, footwear, and equipment.

Weaknesses

  • No specific weaknesses mentioned in the provided information.
  • No financial data or performance metrics provided.
  • No details on market share or competitive positioning.

Opportunities

  • Expansion of own-brand product development and sales.
  • Growth potential in the outdoor retail sector.
  • Potential for brand diversification beyond current offerings.

Threats

  • No specific threats mentioned in the provided information.
  • No market competition details provided.
  • No external economic or regulatory risks identified.

Sources and methodology

Data on this tab
Our data supplier
Chart on the Overview
TradingView

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