Dreamdata, the B2B attribution platform that shows how B2B marketing drives revenue, has appointed software veteran and advisor Dave Kellogg to its Board to help shape the company’s future growth strategy.
Kellogg is a respected thought leader and author of the widely followed Kellblog, where he writes about go-to-market-strategy, SaaS and enterprise software. He brings more than 30 years of experience at CEO, CMO and board roles in companies ranging from zero to over $1 billion in revenue and some of the world’s leading enterprise software firms, including Business Objects, Planful and Salesforce.
Dave Kellogg comments: “The ‘original sin’ in B2B attribution was trying to solve a marketing problem inside a sales system, reducing a complex buyer journey to a single source field in a CRM, stripped of context. Dismissing attribution doesn't help, because the underlying questions don't go away: what's driving revenue, where should we invest, and where should we stop? Dreamdata understands this better than anyone and has built a platform that answers those questions. That’s why I’m joining the board, and why I think the opportunity ahead is significant.”
His appointment as part of the leadership team reflects Dreamdata’s ambitious plans to build on its influence in the market. Over the past two years, the company has experienced revenue growth of over 400%, expanding its presence in North America and Europe. It also successfully raised $55 million in a Series B funding round last October to help expand the platform’s AI-powered capabilities and features.
Nick Turner, CEO Dreamdata, adds: “The average B2B buyer journey now spans 272 days, 88 touchpoints and 10 stakeholders. Industry analysts have increasingly highlighted the growing complexity of B2B purchasing decisions as buying committees expand and customer journeys become more fragmented across digital channels. Research from Gartner and Forrester has pointed to rising demand for revenue attribution, customer intelligence, and analytics platforms that help organizations better understand the relationship between marketing activity and business outcomes.
Most marketing teams are still trying to make sense of that with last-touch attribution and spreadsheets. We built Dreamdata to give marketers credibility and the confidence of knowing how marketing actually drives revenue. Dave understands the challenge deeply, and his experience as both a CMO and a CEO is exactly what we need at this stage of our growth.”
Founded by former Trustpilot executive, Lars Grønnegaard, CPO, and Steffen Hedebrandt, CMO, Dreamdata offers B2B marketing teams the most complete view across the customer journey and identifies the activities driving revenue. With offices in Copenhagen and New York, Dreamdata now has close to 100 employees.
Additional corporate milestones:
In May, Dreamdata earned G2 leader status in the Summer 2026 Grid Report for Attribution, ranking number 1 in multi-touch attribution and Enterprise B2B attribution.
Dreamdata won the 2026 LinkedIn Marketing Partner Award for B2B Thought Leadership in April. The reward goes to a partner who's done the most to push the B2B marketing conversation forward with original insights and practical guidance that help marketers get more out of LinkedIn.
In March, Dreamdata launched its annual LinkedIn Ads Benchmark Report 2026, built on aggregated data from thousands of B2B customers covering +66 million sessions across +3.5 million customer journeys to uncover the latest trends across advertising platforms.
Dreamdata has achieved SOC 2 Type II compliance for the fourth consecutive year. SOC 2 Type II evaluates day-to-day cybersecurity and data controls, ensuring they are proven, consistent and baked into all operations, essential for teams dealing with large data stacks like pipeline and revenue data. For the second consecutive year, the audit also found zero exceptions, effectively a perfect score.
Dreamdata has announced the launch of its new product, Dreamdata Analytics Hub, which offers B2B marketers the flexibility to answer any questions about their company’s marketing performance with custom reports and dashboards. Numbers stay consistent regardless of who builds the reports and dashboards, and every number traces back to contacts, companies and deals, so everything can be verified. Analytics Hub blog: https://dreamdata.io/blog/introducing-analytics-hub.
About Dreamdata
Dreamdata is a B2B Attribution Platform that shows how B2B marketing actually drives revenue. Marketers can see what’s working across the entire customer journey automatically, answer any question on marketing’s impact with traceable numbers, and improve ad targeting automatically with every closed deal.
