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Mercedes unveils new luxury electric limousine van series

Published by Global Banking & Finance Review

Posted on April 22, 2025

1 min read

· Last updated: April 22, 2025

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Mercedes Unveils Vision V: A New Luxury Electric Van Series

By Victoria Waldersee

SHANGHAI (Reuters) -German carmaker Mercedes-Benz unveiled on Tuesday a new all-electric luxury limousine van series called "Vision V" with some of the vehicles to be produced in China.

The vans will have lounge chairs that can fold down into a bed and huge screens that can turn the interior into a private cinema or karaoke bar.

"Today we want to give you a good look at our vision of a private lounge on wheels," CEO Ola Källenius told an event ahead of the Shanghai auto show.

"We are convinced there is enormous potential in China and around the world for a new segment like this," he said, adding that the concept and the production model will be very similar.

Like many other foreign automakers, Mercedes-Benz's sales have dropped in China, hit hard by stiff competition from local rivals and as a sputtering economy saps consumer confidence.

Its China car sales fell 7% last year and 10% in the first quarter while van sales tumbled 20% last year and plummeted 39% in the first quarter.

(Reporting by Victoria Waldersee; Writing by Brenda Goh; Editing by Edwina Gibbs)

Key Takeaways

  • Mercedes-Benz introduces Vision V, a luxury electric van series.
  • The vans feature lounge chairs and large screens for entertainment.
  • Production will occur partly in China, targeting global markets.
  • Mercedes aims to capture a new market segment with this launch.
  • Sales in China have declined, prompting new strategies.

Frequently Asked Questions

What is the main topic?
The article discusses Mercedes-Benz's launch of the Vision V, a new luxury electric van series.
What features does the Vision V offer?
The Vision V includes lounge chairs that convert into beds and large screens for entertainment.
Where will the Vision V be produced?
Some of the Vision V vehicles will be produced in China.

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