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TikTok, YouTube lag on UK child safety as rivals act, regulator says

Published by Global Banking & Finance Review

Posted on May 20, 2026

3 min read

· Last updated: May 20, 2026

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Ofcom Finds TikTok, YouTube Lag on UK Child Safety While Rivals Strengthen Protections

Ofcom Report Highlights Gaps in Child Safety Measures on Social Media Platforms

By Sam Tabahriti

LONDON, May 21 (Reuters) - TikTok and Alphabet's YouTube have failed to set out meaningful steps to protect British children from harmful online content, media regulator Ofcom said on Thursday, citing data showing widespread exposure on their platforms.

Ofcom said neither company had made significant new commitments to make recommendation feeds safer, despite evidence that these feeds are the main route through which children encounter harm.

Governments are stepping up efforts to improve child safety online, with Prime Minister Keir Starmer urging social media firms to take greater responsibility.

Britain is consulting on tighter curbs, including a possible ban on under-16s using social media, modelled on Australia's landmark move, to tackle what it calls addictive design features.

Ofcom's Findings on Platform Safety

Systems Still Fall Short, Ofcom Says

Ofcom research found 73% of 11- to 17-year-olds were exposed to harmful content over four weeks, mainly via personalised feeds. TikTok was cited most often, followed by YouTube, Meta's Instagram and Snap's Snapchat.

Ofcom said TikTok and YouTube maintained their existing systems were sufficient, but the regulator said its evidence suggested their feeds "are still not safe enough".

Platform Responses to Ofcom's Criticism

YouTube's Statement

A YouTube spokesperson said: "YouTube provides industry-leading, age-appropriate, high quality experiences for young viewers, working with child safety experts to deliver protections that support millions of families across the UK.

"We welcome today's news that others across the industry will soon adopt similar features." 

TikTok's Statement

A TikTok spokesperson said it was "very disappointing that Ofcom has failed to acknowledge both our longstanding and newer safety features."

"We will continue to make ongoing investments in safety measures for our users," the person added.

Rivals Strengthen Protections

Snap, Meta and Roblox have all agreed to introduce stronger protections against online grooming following Ofcom's demands last month.

Under those commitments, Snap will block adult strangers from contacting children by default and expand age checks in Britain. Meta plans new controls on teen accounts and AI tools to detect suspicious conversations. Roblox will allow parents to disable direct messaging for under-16s.

Calls for Stronger Legislation and Enforcement

Government Urged to Strengthen Law

Nearly a year after new child safety duties under the Online Safety Act took effect, Ofcom said there had been little overall improvement in children's exposure to harmful content.

The regulator said major platforms dominate children's online activity, with YouTube used by 67% of children and TikTok by 60%, and 95% using at least one social media or video-sharing service. 

It also flagged weak enforcement of minimum age rules, noting 84% of children aged eight to 12 use services requiring users to be at least 13. 

Ofcom said current legislation does not clearly require companies to keep underage users off their platforms and urged the government to strengthen the law.

Other Platforms and Ongoing Investigations

Separately, Elon Musk's X has agreed to step up enforcement against illegal hate speech and terrorist content, including reviewing such material within 24 hours on average and sharing quarterly data with the regulator.

Ofcom is still examining X's systems and its Grok chatbot after a Reuters report earlier this year found the tool could generate sexualised images in many cases despite user warnings.

(Reporting by Sam Tabahriti. Editing by Mark Potter)

Key Takeaways

  • Ofcom reports 73% of 11‑ to 17‑year‑olds encounter harmful content weekly via personalized feeds; TikTok and YouTube have not committed to improving recommendation safety despite evidence that feeds are the main exposure route (techradar.com).
  • Snap, Meta, and Roblox have agreed to measures such as blocking adult strangers from contacting children, adding age checks and AI tools to detect grooming, while X promised faster removal of hate and terrorist content (apnews.com).
  • Ofcom stresses that age‑verification enforcement remains weak—84% of children aged 8‑12 use services meant for 13+—and urges government to strengthen Online Safety Act enforcement, as overall exposure hasn’t improved nearly a year after duties took effect (ofcom.org.uk).

References

Frequently Asked Questions

What did Ofcom say about TikTok and YouTube's child safety measures?
Ofcom said TikTok and YouTube have not made significant improvements to their systems, leaving children exposed to harmful content through personalized feeds.
Which platforms are cited most often for harmful content exposure?
TikTok is cited most often, followed by YouTube, Meta's Instagram, and Snap's Snapchat.
What actions have other social media platforms taken in response to Ofcom's demands?
Snap, Meta, and Roblox have agreed to introduce stronger protections, including blocking adult contacts, new teen controls, and parental messaging controls.
How prevalent is social media use among British children?
Ofcom reports 95% of children use at least one social media or video-sharing platform, with 67% on YouTube and 60% on TikTok.
What legislative changes is Ofcom urging the UK government to make?
Ofcom is urging the government to strengthen laws to clearly require companies to keep underage users off their platforms.

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