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European expansion for Google partner RedBrain

Company now listing more than 250 million products for retailers in Germany, France, Italy and Spain 

Online sales specialist RedBrain has expanded its shopping discovery service across Europe and is now listing more than 250 million products for retailers across Germany, France, Italy and Spain.

Using a network of shopping comparison websites, which list products for hundreds of retailers worldwide, RedBrain then draws on its expertise in paid search and artificial intelligence to deliver high-quality leads to retailers across multiple sectors.

Following the expansion in Europe, RedBrain is now listing products for more than 500 retailers in Germany, France, Italy and Spain, including online auction site eBay, with thousands more products set to be added in the coming weeks.

This builds on the 83 million products listed in the UK, which include those for retailers such as House of Fraser, Currys and Nike.

RedBrainis able to deliver traffic to a retailer’s website that consists of high-quality leads, likely to complete a purchase. In doing so, RedBrainis able to operate on a cost-per-acquisition basis rather than cost-per-click, meaning retailers only pay when a sale is made. The business was launched in April this year, having been born out of online shopping business ASAP Compare, and is part of the Potential group of companies, based in the UK.

RedBrain Chief Operating Officer Paul Humphreys said: “One of the most exciting things about working in the ecommerce and online marketing space is the incredibly rapid pace of change. We were always confident that our AI expertise and relationship with the affiliate network would be able to drive exceptional growth, but these figures have surpassed even those expectations.

“By launching shopping discovery platforms in Europe we are now able to connect even more retailers with shoppers who are searching for their products. This helps provide incremental sales for retailers and more choice for consumers.

“As a Google partner, our platforms also provide retailers and their agencies with an additional option when it comes to getting their products listed in Google’s shopping results, which appear at the top of search pages.”

In addition to its recent expansion in Europe, RedBrain plans to develop its shopping comparison service in the United States while also developing new technology that helps retailers and consumers connect through the use of voice assistants.

Major added: “We’re only just starting to see the impact devices like Amazon Alexa and Google Home have on how people put together online shopping lists and search for products. However, it is already a major factor and we’re positioning ourselves to make sense of that intelligence and help retailers deliver highly targeted sales.”