If you have finally mustered all the strength and the confidence to launch a startup in tech or any other field, then you are on your way to the top percentile of business owners. Being successful in business is tough and statistics show that more than fifty percent of startups close down within two years after their inception. In most cases, the problem isn’t the lack of a unique idea but more of poor management.
As the founder of a business, you will find that you will have to make many tough decisions and since you may not be a business major graduate, it could be hard for you to catch up with investors or partners in meetings when they throw big words or abbreviations that may seem alien.
Fortunately, it isn’t a mistake that you don’t know all those terms, but it will be a bigger mistake if you ignore the terms after the meeting. For your business to succeed, you should open yourself up to new things by engaging in continuous learning. This article is for you with big business ideas and a startup baking but without much information on the basic business terms in the entrepreneurial world. The most important terms and acronyms include:
- ROI (Return on Investment)
This is the measure of the effectiveness of the investment you have made in your company. This is a mathematical unit that tells of the value of the investment. The return on investment is calculated by subtracting your gains from the investment from the cost of the amount input in the investment. The difference is divided by the cost of the investment and the solution to that gives the ROI.
- CPA (Cost Per Acquisition)
Other experts call this fiscal measure the pay per acquisition (PPA). Regardless of the name, this is an online pricing model for advertisements. This is; the amount paid by an advertiser for specified acquisition. It is an important metric that matters when tracking sales made from advertising. To know how much you pay to get a customer who pays for your product, you need the CPA. It is therefore crucial in determining the true returns on investments and the revenue generated.
- COGS (Cost of Goods Sold)
COGS refers to the exact and the direct costs that are attributed to the production of the company’s products. COGS include the cost of materials used, and the direct labor costs. Distribution and sales costs aren’t included in COGS. It is included in the income statement and deducted from revenue when calculating your company’s gross margin.
- The KPI (Key Performance Indicator)
This is the index used to calculate or to measure the success of your business. Different companies use different metrics in determining their business’s performance. While some businesses use customer loyalty to measure KPI, others use the business’s net revenue.
KPIs demonstrate how your business is effective in achieving the objectives that you set out to achieve when starting the business. The metrics used to measure success vary with the industry the business. For accurate results, you should have software to track performance on a dashboard. Remote DBA experts use similar KPI reporting tools to measure the performance of software applications and cloud hosting systems
- DBA (Doing Business As)
This is basically the name of your company rather than the name you have registered your company in officially. It is the informal name that your customers know your company as and thus should be simple and desirable.
In the tech world, DBA has a totally different meaning. When discussing strategy with your tech team, you will hear the acronym DBA used often. DBA stands for Database Administrators. To cut down costs and to operate effectively, your business will probably have some or all its operations on the cloud. A DBA from the cloud hosting company will be needed to ensure that everything runs effectively and there are minimal downtimes.In-house and remote DBA experts ensure that errors are rectified in time and that you can access business data easily from any location.
- CSR (Corporate Social Responsibility)
CSR refers to practices and initiatives undertaken by your company to benefit the society. CSR practices include environmental efforts, ethical labor practices, philanthropy, or volunteering in areas of concern without expecting anything in return. CSR is important in creating sustainability through creation of value for society and the company.
- CRM (Customer Relationship Management)
These are the strategies, practices, or technology used by your company to analyze and manage data and customer interactions throughout your customer’s purchase lifecycle. The tools and strategies utilized help to bolster positive relationships with clients resulting in higher sales and business growth. Some of the most common CRM systems include websites, emails, social media platforms, direct mails, live chats, marketing campaigns and materials, and telephone calls.
- UI (User Interface)
The user interface refers to the design and the aesthetics of your products. The look and feel of your company website, goods, marketing tools, and the general presentation of your business to your clients and how these systems engage with the users refers to the user interface. The interactions of a customer when using your mobile or web applications is the UI.
- UX (User Experience)
This refers to how easy it is for a customer to use your products or navigate your website. The technical elements of a website or a mobile application should have customers in mind during development and design to ensurethat a customer goes through the purchase or search process with ease. UX is also called the user experience design and it takes into account the analytics and technicalities of the company.
- POS (Point of Sale)
As you run things, you will need to know when and where a transaction transpired. The Point of Sale software will moderate the transactions making analysis of sales data and history easy. Future adjustments can be made easily with these POS details.
In conclusion, these finance, tech, marketing, and general operations terms are essential for you to know how to run and analyze the performance of your business. Take your time to know these and many other terms and strategies to run a successful startup.
Sujain Thomas is a freelance writer for startup tech firms. She is a professional DBA and works with a team of professional remote DBA experts by outsourcing their services. Check out her blog for more business insights.
How robotic technology will disrupt the manufacturing industry
By Marga Hoek, author of The Trillion Dollar Shift
Robotics technology has the potential to disrupt industries across all sectors – but its impact on the manufacturing industry will be transformative. Not only can robots increase productivity, efficiency and profit margins but adopting this tech for good will be a key way for the manufacturing industry to transition to a more sustainable future.
Driving productivity & efficiency
Manufacturing processes are faster, more efficient, and more cost-effective when humans and robots work together. Studies show that idle time is reduced by 85% when people work collaboratively with a human-aware robot, rather than in an all-human team. Modern robotic automation is key to reshaping production processes to become more efficient and reliable. They deliver significant benefits for companies and investment is often recouped within just 18 months.
Robots in manufacturing can allow businesses to monitor the production lines from anywhere and pinpoint issues quickly, allowing for production to continue smoothly and efficiently, ensuring companies surpass consumers’ expectations of supply chain speed and reliability. Intelligent industrial service robots are an upcoming industrial tool that will amplify manufacturing capabilities and allow businesses to safely operate faster, in places humans could never go, and with cognitive and physical capabilities not yet imagined.
Transitioning to a sustainable future
Robots are a vital way to reduce pollution and emissions from manufacturing operations. For starters, they reduce our reliance on larger vehicles and machines that are harmful to the planet. Robots’ ability to be extremely accurate and minimize errors is also hugely important in sustainability efforts to reduce waste. Robots also aid businesses in their energy-saving process because they do not require as much energy to operate as humans do. Where humans need facilities with sufficient lighting and heat, robots can work under cold and dark conditions. This drastically reduces the amount of energy used in the manufacturing production process. It is estimated that for every 1C reduced in factory heat levels, there is a potential saving of up to 8%. In addition, up to 20% of energy savings can be reached if the plant turns off any unnecessary lighting.
Case Study: GE
Tech giant GE is a brilliant example of how robotics technology can both boost the bottom line and sustainability.
GE is at the forefront of robotics manufacturing technology. Their value proposition is tightly tied to productivity in field service and manufacturing and offers potential cost savings within operations. While delivering industrial-grade service robotic systems that enable automation, productivity and safety for GE and its customers, the company works closely with GE business units, GE customers and strategic partners across the globe to envision, shape and build intelligent robotic technologies from idea to commercialization.
GE’s recent $125 million investment project at its Decatur refrigerator plant boosted production capacity, added new “smart” technology and increased the site’s workforce. This includes auto guided vehicles, or AGVs, that move materials through the assembly process and more than 50 robots that perform heavy lifting operations and repetitive tasks.
The expansion project, announced in June 2018, allowed GE Appliances to increase production to meet growing demand for its freezer-refrigerators, which are top-rated in the industry for both quality and reliability. The expansion created 255 jobs, bringing total employment at the plant to 1,300. The project boosts production capacity by 25 % and ensures early compliance with 2022 refrigerant changes, making the Alabama plant a super site for GE. GE Appliances said Industry 4.0 technology additions at the Decatur facility include data visualization, 3-D scanning, rapid prototyping and other smart automation that provides the operations team with real-time data to make better and faster decisions.
Achieving the UN’s Sustainable Development Goals
Utilizing robotics technology within the manufacturing industry can help to meet the UN’s 17 Sustainable Development Goals (SDG) for a healthier planet, to be met by 2030:
SDG 3 – Good Health & Wellbeing: Collaborating with people, service robots work with shoulder-to-shoulder and over long distances, to fulfil dull, dirty and dangerous work.
SDG 8 – Decent Work & Economic Growth: Presenting new growth opportunities for businesses and creating new jobs at manufacturing plants
SDG 9 – Industry, Innovation & Infrastructure: Manufacturing value proposition of robotics ties tightly to productivity and brings potential cost savings into those operations.
SDG 12 – Responsible Production & Consumption: Providing a new and rich data source for companies to produce products responsibly
Marga Hoek is a global thought-leader on sustainable business, international speaker and the author of The Trillion Dollar Shift, a new book revealing the business opportunities provided by the UN’s Sustainable Development Goals. The Trillion Dollar Shift is published by Routledge, in hardback and e-book. For more information go to www.margahoek.com
RPA, the software robots that finance and banking professionals need to hear about.
By Rory Gray, Vice President of Sales at leading software automation firm, UiPath, explains what role Robotic Process Automation (RPA) can play in improving the efficiency of finance and banking departments.
Pre-coronavirus, the finance and banking industries were already facing a myriad of challenges. Now, this myriad is quickly becoming ever more complicated. There is increasing pressure to react to declining business health, be flexible to changing customer behaviour and to adapt to evolving workforce dynamics.
Unfortunately, for these teams, improving agility is easier said than done. Many processes involve legacy systems, paper-based documents and unstructured data. These processes are time-consuming and mundane, leaving finance and banking professionals hard-pressed to fit in client-centric and strategic work.
Take processing invoices. The way it’s done hasn’t changed for years in many organisations. It often involves a member or members of the finance team receiving the invoice by mail or email, approving it manually, printing, signing and submitting it to Accounts Payable. An AP Clerk then has to pick it up, read it, verify the approvals, extract the data and input it into to the accounting package. This all takes time and costs money. What’s more, it’s dull and prone to errors. People don’t want to spend their days doing it.
Imagine if processes such as invoicing, but also loan processing, credit card disputes and many more, could be automated. Finance and banking teams would spend much less time copying, pasting and printing and could refocus on business health and transformation.
RPA is the key to finding more time in the day
Robotic Process Automation or RPA, is software that can work just like a human. It can use AI capabilities to read and interpret data from both physical and digital documents. It can extract the necessary information and it can transfer this to multiple IT applications. It’s a software robot – or digital assistant.
For finance and banking professionals, RPA could help them break free from the time constraints caused by inefficient and complex legacy operations by passing rule-based repetitive tasks to software robots. This saves time and money – and allows people to focus on the tasks that can make a difference to the business.
RPA can help carry the burden of compliance
With data extracted, processed and formatted by software robots, employees will also no longer have to carry the full and heavy burden of compliance.
However accurate we aim to be, the reality is that processing data is always open to mistakes. This is exacerbated by ever shifting market regulations. Software robots, however, are programmed by finance and banking professionals to strictly follow the same steps every time and thus do not fall victim to the same blunders as all humans inevitably do.
Of course, many regulatory compliance functions will often need to involve some human validation or decision making. While the robots work around the clock without fatigue to complete tasks, professionals can still intervene if there is an inaccuracy that requires the personal touch or a loop in the workflow where a decision is needed. Therefore, time-consuming compliance tasks can be passed to software robots, but humans ultimately remain in control.
This in turn provides better risk management and compliance, higher accuracy, better cycle times and improved throughput.
RPA in practice
This may all sound very futuristic, but in practice, many firms are already using RPA to free up employee time, improve compliance and save money.
For example, a leading smart infrastructure solutions firm we work with has created a software robot affectionately named Archie, which has taken over the responsibility for processing all invoices.
Pre-Covid, the 400,000 invoices received by the firm each year were dealt with manually. With Archie this is now fully automated freeing up on average 11 minutes per invoice of time which employees can now use to focus on value-adding activities. It also means that no employee needs to come into the office to process the invoice, nor does any paper need to be passed around the team. Thus helping to keep the workforce safe.
With all this extra time, finance and banking departments can focus on adapting to and thriving in the current crisis. Moving away from data processing and towards advisory roles where they can best use their strategic skills.
Consequently, businesses will benefit during the pandemic and beyond and employees could see their roles shifting away from the mundane and towards tasks that keep them on their toes. A rare win-win in a difficult time.
WeWALK joins Microsoft’s AI for Accessibility Programme Using artificial intelligence to change the lives of the visually impaired
WeWALK, the smart cane designed for people who are blind or with low vision which is now in use across 37 markets, has joined Microsoft’s AI for Accessibility programme to accelerate WeWALK’s capability by developing and validating a human behaviour model for visually impaired users and creating a Voice Assistant designed for the visually impaired, providing the right mobility information when needed and allowing for even greater control of the WeWALK mobility experience.
Microsoft’s AI for Accessibility $25 million 5-year programme is aimed at harnessing the power of AI to amplify human capability for the more than one billion people around the world with disabilities. Through grants, technology, and AI expertise, the program aims to accelerate the development of accessible and intelligent AI solutions and build on recent advancements in Microsoft Cognitive Services to help developers create intelligent apps that can see, hear, speak, understand and interpret people’s needs.
WeWALK’s new Voice Assistant will be released later in 2020 and will have immediate usability benefits, improving the user’s confidence as they mobilise. The assistant will be built on clearly derived requirements and natural usage patterns and the challenge that WeWALK is seeking to overcome is to make the assistant truly ‘smart’ and dynamic, where it will effectively categorize and deliver on the user’s commands in a host of different environments.
WeWALK’s human behaviour model is due for release in 2021 and is of significant importance as currently there are no accurate models for how a person who is blind moves and how their mobility holistically evolves, especially after receiving orientation and mobility training. As a result, healthcare, government, and mobility trainers cannot effectively track how a person who is blind mobilizes and whether or not intervention has had benefit. By using WeWALK’s built-in IMU (inertial measurement unit) sensors, including the gyroscope, accelerometer, and compass, as well as data collected from a connected smartphone, the model can be implemented and expanded organically through daily usage. The first stage will be rigorous data collection and user testing, followed by data manipulation and classification to ensure that optimum reliability and system usability can be achieved.
Commenting upon WeWALK’s entry into the program Jean Marc Feghali, R&D Lead at WeWALK. “By working on these two objectives, WeWALK can set the standard for visually impaired mobility for both the individual user and the organisations that support them. We are now rigorously collecting mobility data with novel experimentation, validating our work by continuously engaging our users to ensure an exceptional product powered by Microsoft’s best. Being a part of the Microsoft family truly excites us, bringing us closer to mobility trainers, researchers, and the global visually impaired community.”
Mary Bellard, principal innovation architect lead at Microsoft adds “At Microsoft, we believe AI solutions built thoughtfully by and with the disability community have incredible potential to offer meaningful independence in people’s daily lives. That’s why we’re thrilled to support WeWALK on this important assistive tool that stands to empower the millions of people around the world who use a white cane.”
With the power of Microsoft AI, WeWALK’s impact will be wide-reaching explains Kürşat Ceylan, WeWALK’s co-founder & CPO “As a blind person from birth, I know that it is very important to get the right habits of using a cane from a young age. It is amazing to see how WeWALK can enhance this aspect of our lives with high tech, making training and orientation more effective. I believe that the smart cane will be a symbol for the fully independent journey people who are blind or with low vision.”
Selected as one of the best inventions of 2019 by TIME Magazine, WeWALK is a member of YGA Ventures, which is an ecosystem of impact entrepreneurs. The team envisions WeWALK as a platform for continuous and collaborative development, putting it at the forefront of cutting-edge assistive technologies. This is exemplified through WeWALK’s collaboration with Microsoft, where WeWALK participated in Microsoft’s 2019 AI for Good in the UK.
The WeWALK smart cane is currently available on the market and can be purchased on the company website www.wewalk.io. The free WeWALK mobile app which provides various features such as VIP friendly navigation and public transport tracking capabilities is also available for immediate download on both iOS and Android devices.
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