4finance Group appoints Gustavo Santillan as Spanish country manager

Fintech lender adds strong consumer finance leadership

4finance Group S.A. (the “Group”), one of Europe’s largest digital consumer lending groups, has appointed Gustavo Santillan as country manager of its Spanish business.

Santillan has spent over a decade in consumer finance leadership roles, including senior positions at GE Capital Bank in Spain.

Santillan joins from Ferratum, where he was country manager of its Spanish business.

His background spans sales, risk management, finance, and pricing and portfolio strategy.


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Prior to his work in Spain, Santillan held a series of roles with Ambev in Argentina. He holds an MBA from IEDE and a Public Accountancy degree from Buenos Aires University.

4finance Group CEO Mark Ruddock said: “Gustavo’s broad experience in consumer finance from products through to business leadership, make him a great addition to our team, in one of our core markets.”

Santillan said: “4finance is taking a leadership position in responsible digital lending in Spain. Consumer demand, developing technology and regulatory change are creating new opportunities that 4finance is well placed to act on.”

4finance is best known in Spain through its consumer brand Vivus. Vivus.es has a strong focus on customer satisfaction, achieving 4.6 out of a possible 5 in consumer feedback scores on eKomi.com.