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Can cryptocurrency beat other payment methods in the Money 20/20 Europe Payment race?

The European leg of the Payments race from Istanbul to Amsterdam kicks off today

The European leg of the Payments Race from Istanbul, Turkey to Amsterdam, Netherlands, commences on 31 May and Adastra’s Marketing Director Amelie Arras is again embarking on the challenge of travelling across multiple countries using solely cryptocurrency and putting regional financial systems to the test. The race will take up to seven days to arrive at their final destination, the Money 20/20 Europe conference on Tuesday 5th June 2018.

Amelie and #TeamCrypto are hoping to repeat her previous success as the winner of the North America leg of the race from Toronto to Las Vegas in November 2017. Alongside four other racers, Amelie will compete to see who can travel through the most countries using only one form of payment, using the most varied means of transportation whilst attracting continued social media support along the way. Amelie is no stranger to this competition – her previous experience in North America and Asia makes her confident #TeamCrypto have the experience and edge over the other competing payment method contestants.

“I have now experienced the challenges faced by anyone who wants to use bitcoin as their main payments method in the US and in Asia, I look forward to testing acceptance and awareness across Europe.” says Amelie Arras.

Amelie will be required to only use only cryptocurrency to purchase everything from travel, food and accommodation during the race, alongside, yet to be announced, daily challenges designed to fully test each participant’s own resourcefulness and each countries payment agility.

Coinfloor, the longest-established group of cryptocurrency exchanges in the UK, are excited to be sponsoring Amelie for the second time this year. Obi Nwosu, Coinfloor CEO commented:

‘We were delighted to sponsor Amelie’s bid to recapture her Payments Race title in Europe. She has already twice demonstrated how versatile cryptocurrencies are now becoming in the global market. This challenge will be an epic task as she negotiates different jurisdictions and regulatory restrictions on her travels, but Amelie has proved to be resilient and resourceful. She is an active advocate for the adoption of crypto payments. We wish her every success and look forward to celebrating with her in Amsterdam!”

Amelie will also have real time coaching from her mentors: Matteo Rizzi, Founder of FintechStage and Max Meilleur Director Customer Experience at SSENSE.