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Beyonce buys out LVMH's stake in SirDavis whisky - Finance news and analysis from Global Banking & Finance Review
Finance

Beyonce buys out LVMH's stake in SirDavis whisky

Published by Global Banking & Finance Review

Posted on August 10, 2026

1 min read

· Last updated: August 10, 2026

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Beyonce Buys Out LVMH Stake, Takes Full Control of SirDavis Whisky Brand

Beyonce Acquires Full Ownership of SirDavis Whisky

Details of the Acquisition

PARIS, Aug 10 (Reuters) - American pop star Beyonce has acquired full control of the SirDavis whisky brand after French luxury goods group LVMH sold its stake to her, LVMH said on Monday, confirming earlier media reports in specialist trade publications.

LVMH's Response

LVMH declined to provide further details regarding the transaction.

Background of the SirDavis Venture

Formation of the Partnership

LVMH and Beyonce initially formed the SirDavis whisky venture in 2024, amid a trend of similar partnerships between fashion companies and celebrities, such as LVMH's Armand de Brignac champagne deal with Beyonce's husband Jay-Z.

Industry Context

(Reporting by Sudip Kar-Gupta; Editing by Kirsten Donovan)

Key Takeaways

  • The SirDavis whisky brand, originally launched in 2024 as a joint venture between Moët Hennessy (LVMH) and Beyoncé, is now entirely owned by Beyoncé following the buyout of LVMH’s stake. (finance.yahoo.com)
  • With this transaction, SirDavis becomes a fully independent, woman‑, family‑, and Black‑owned spirits business, reinforcing Beyoncé’s legacy and entrepreneurial footprint in luxury spirits. (finance.yahoo.com)
  • SirDavis was co‑created with master distiller Dr. Bill Lumsden, features a unique 51% rye, 49% malted barley mash bill, and is finished and bottled in Houston, Texas, honoring Beyoncé’s family heritage. (complex.com)

References

Frequently Asked Questions

Who acquired LVMH's stake in SirDavis whisky?
American pop star Beyonce acquired full control of SirDavis whisky by buying out LVMH's stake.
When was the SirDavis whisky venture initially formed?
SirDavis whisky was formed as a venture between LVMH and Beyonce in 2024.
Has LVMH confirmed the sale of its SirDavis stake to Beyonce?
Yes, LVMH confirmed the sale to Beyonce but declined to provide further transaction details.
What other ventures has LVMH pursued with celebrities?
LVMH previously partnered with Jay-Z for the Armand de Brignac champagne brand.

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