Strategic and creative mobile technology agency Hi Mum! Said Dad have created a bespoke mobile app, Make Every Mile Count, designed for UK charity Comic Relief, to drive public engagement for this year's Sport Relief campaign.
The partnership for the app is the first creative execution between the mobile technology experts and the charity, resulting in an all-encompassing digitally advanced campaign with inclusive mobile components, including IOS, Android Apps, responsive website and the backend to power it all.
The initiative is designed to maximise engagement and generate a cross network of social interaction between users over the course of 6 weeks in the lead up to the Sainsbury's SportRelief Games Weekend taking place 21st – 23rd March 2014. With multiple gamification features including social sharing, in-app messaging, tracking device integration and data aggregation, the app stands out as one of the most powerfully engaging community driven tools in the sector.
The campaign has been approached as a mobile first initiative, with the app and responsive mobile website at the heart. It has been designed to unite the nation by clocking up a mountain of swimming, walking, cycling and running miles. Craig Wills, Managing Director of Hi Mum! Said Dad said: "We're delighted to be working with such a forward thinking brand, our strategic collaboration and audience insight has put mobile at the centre of a national campaign while closely considering its relationship with broader channel touch- points."
The app is free and designed for iPhone and Android. To download the app and for more information about Sport Relief visit- http://www.sportrelief.com
View the case study – http://www.himumsaiddad.com/casestudies/sportrelief-makeeverymilecount/