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DIVERSIFIED INSURANCE AND FINANCIAL SERVICES GROUP ACCELERATES OMNICHANNEL CUSTOMER ENGAGEMENT WITH EGAIN

Published by Gbaf News

Posted on April 2, 2014

2 min read

· Last updated: October 31, 2023

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Cloud-Based Solution for Customer Engagement

Company deploys eGain customer engagement hub (CEH) in the cloud to deliver knowledge-powered customer experiences across touchpoints

eGain (NASDAQ: EGAN), the leading provider of cloud-based customer engagement solutions, today announced that a leading US-based insurance and financial services group of companies has deployed an eGain-powered customer engagement hub (CEH) in the cloud to accelerate sales and service across digital, contact centre, and field channels.

Serving Over a Million Clients Nationwide

Diversified across property, casualty, life, and health insurance as well as an array of financial services, the carrier serves more than 1 million households and businesses in the US. The company wanted to deliver the highest levels of customer service, while scaling smart customer engagement across its websites, contact centre, and field agents in a cost-effective manner. Implementing a CEH was the answer.

“The issue of customer care will become a more systemic theme across the enterprise as CIOs strive to hit their goal of retaining customers as a way to grow revenue; a CEH will be required to support these initiatives,” writes Michael Maoz, VP and Distinguished Analyst for Gartner in the report, titled, “Hype Cycle for CRM Customer Service and Support, 2013”, published on July 23, 2013.

Key Factors in Selecting eGain CEH

The company selected eGain CEH for its unified engagement platform, stellar analyst ratings, cloud track record, and out-of-the-box integration with existing Cisco call centre infrastructure.  The group has already deployed a digital agent desktop for customer engagement through email, chat, click-to-call, and cobrowse. Web self-service and multichannel knowledge is being implemented now.  The solution will drive omnichannel customer journeys through proactive and reactive engagement. Digital engagement through mobile and virtual assistant technology is also in the plan to round out the eGain-powered hub.

More information

About eGain

Driving Digital Transformation for Enterprises

eGain’s customer engagement solutions power digital transformation for leading brands. Our top-rated cloud applications for social, mobile, web, and contact centres help clients deliver connected customer journeys in a multichannel world. To find out more about eGain software, visit http://www.egain.com/products/

Headquartered in Sunnyvale, California, eGain has operating presence in North America, EMEA, and APAC. To learn more about us, visit www.eGain.com

Key Takeaways

  • US-based diversified insurance & financial services group deploys eGain’s cloud CEH to unify digital, contact centre and field channels in a cost-effective manner.
  • The deployment includes agent desktop for email, chat, click-to-call, cobrowse and is expanding to web self‑service and multichannel knowledge.
  • Goal is to deliver proactive and reactive omnichannel journeys, eventually adding mobile and virtual assistant engagement.
  • eGain chosen for unified platform, strong analyst ratings, Cisco call centre integration, and cloud track record.

References

Frequently Asked Questions

What is the Customer Engagement Hub (CEH) used by the company?
The CEH is eGain’s cloud‑based platform unifying multichannel engagement including email, chat, click‑to‑call, cobrowse, web self‑service and knowledge management across digital, contact centre and field channels.
Why did the company choose eGain?
They selected eGain for its unified engagement platform, stellar analyst ratings, proven cloud deployments, and out‑of‑the‑box integration with their existing Cisco call centre infrastructure.
What channels are currently live and what’s planned next?
Currently, a digital agent desktop handles email, chat, click‑to‑call and cobrowse; web self‑service and multichannel knowledge are being implemented, with mobile and virtual assistant engagement planned next.
What benefits does this deployment aim to deliver?
It aims to drive omnichannel customer journeys, accelerate sales and service, improve customer retention, and do so cost‑effectively across multiple touchpoints.

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