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DEBITOOR LAUNCHED AS ‘CLOUD ON CLOUD’ FREEMIUM MODEL FOR SMALL BUSINESSES

Published by Gbaf News

Posted on January 11, 2013

3 min read

· Last updated: November 22, 2018

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Debitoor Launches for Small Businesses

E-conomic, the cloud based online accounting provider has launched a new intuitive web application, Debitoor, which allows small businesses to perform basic accounting tasks, primarily related to invoicing but also with functionality for expenses and basic reporting to meet banks and tax authority requirements. “What we mean by ‘cloud on cloud’ is that we have built the application so
that it runs on top of cloud products such as Amazon Web Services (AWS). Loggly, Github and Google Analytics,” says E-conimic Chief Executive Torben Frigaard Rasmussen.

Reliable Triple Centre Data Security

Torben says that E-conomic, building on it experience of its own cloud based system has built a system that ensures maximum availability as it has a triple centre capability – all data is duplicated in three separate physical locations so if one location fails, it can automatically switch to another location without affecting users. There is also auto scaling capability so that servers and resources are continually added as the need arises and a sophisticated self-reliance system which monitors the health of the servers and starts up new ones in case of failure. “We have made sure that we can deploy committed code without affecting users,” says Torben. “Our code is built from the ground up and is based on the latest cloud technologies including HTML5 and Node.js.”

Global Availability and Language Support

Crucially, the product will be available on a global basis. “We know that even the smallest company can now operate on a global basis”, added Torben.” The product is already available to English German and Spanish speakers in 19 countries with localised VAT functionality and we plan to add another 20 + countries during 2013.” Debitoor already has over 12000 customers with a take up of over 200 per day and as well as invoicing features, functionality is also now being developed for expenses and basic reporting to meet banks and tax authority requirements.
E-conomic says that providing a free service eventually attracts a group of people who are slightly different from everyone else – they may run bigger businesses for example – or simply value their time more – that’s why there is also a premium subscription.

Freemium Model Offers Flexibility

“The free version will cover most basic needs – the premium version comes with more advanced time saving features – much in the same way as Google, Skype and Dropbox operate,” adds Torben.

www.debitoor.com

Tracey Barrett

BlueSky PR
0771 2281631 01582 790702
tracey@bluesky-pr.net

 

 

Key Takeaways

  • Debitoor is a web-based accounting tool launched by e‑conomic under a ‘cloud on cloud’ architecture.
  • It offers a freemium model – free basic functionality plus paid premium features.
  • Built on AWS and other cloud services with triple‑centre redundancy and auto‑scaling.
  • Launched in multiple languages across 19 countries with plans for further expansion.
  • Already gained rapid adoption with over 12,000 users and ~200 sign‑ups per day at launch.

References

Frequently Asked Questions

What is Debitoor?
Debitoor is an intuitive web‑based accounting application by e‑conomic, offering invoicing, expenses and basic reporting for small businesses.
What does ‘cloud on cloud’ mean?
It means the app runs atop cloud services like AWS, Loggly, GitHub and Google Analytics, ensuring high availability and scalability.
What is the pricing model?
Debitoor uses a freemium model—basic features are free, while advanced, time‑saving features are offered via a premium subscription.
How widely available is Debitoor?
At launch, Debitoor was available in English, German and Spanish across 19 countries, with plans to expand to over 20 more during 2013.
How successful was its initial uptake?
Debitoor had over 12,000 users and was gaining about 200 new sign‑ups per day shortly after launch.

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