Published by Jessica Weisman-Pitts
Posted on September 20, 2024
4 min readLast updated: January 29, 2026
By Mathieu Rosemain
PARIS (Reuters) – Societe Generale’s CEO Slawomir Krupa is set to turn the screws further on costs as he presses ahead with a turnaround strategy announced a year ago that has so far failed to revive the French bank’s flagging share price.
SocGen is one of Europe’s cheapest listed banks, trading at less than 30% its book value despite plans to cut costs of 1.7 billion euros ($1.90 billion) by 2026 and more than 2.7 billion euros in asset sales
The sales include a stake in its business in Guinea, announced on Friday, as well as the sale of its professional equipment financing business in April which brought in $1.2 billion.
Now the bank is tightening budgets in all divisions and mid-tier managers are encouraged to go further than just meet their cost targets, a source familiar with the matter said.
Business travel is capped and the range of IT services has been cut, among other measures, the same source said, speaking on condition of anonymity because they are not authorised to speak publicly.
SocGen declined to comment for this story.
Romain Burnand, chairman of Moneta Asset Management, which has a 0.46% stake in the bank based on LSEG data, said the cost-cutting measures are starting to translate into results and he is betting on an improved performance in the third quarter.
“There were some real disappointments with the (last quarterly) results. But it’s a valuation that we think is very depreciated and the bank has strengths,” said Burnand, whose SocGen holding is around 4% of its 1.8 billion-euro main fund.
The CEO has opted to bolster the bank’s capital reserves rather than aiming for quick returns or transformative asset sales. The Guinea deal will have a positive impact of around 2 basis points on the bank’s common equity tier 1 ratio, a key measure of financial strength.
Krupa dashed investor hopes of higher returns when he postponed a key profitability target by a year, aiming for a return on tangible equity between 9% and 10% in 2026, while limiting the payout ratio to 40%-50%.
“I wouldn’t say they are not on track on the targets, but we can only know they’ll get there when we start to see the proper inflection in earnings, especially in the French retail banking business. And so far, it hasn’t happened,” said Flora Bocahut, an analyst at Barclays.
It’s not a question of ambition,” said Olivier Casse, head of core European equity strategies at Sycomore AM, which holds a 0.4% stake in SocGen, according to LSEG data. The new CEO wanted to tackle the issue of capital.
That means lower share buybacks and dividends, which is weighing on the share price. SocGen shares closed at 22.9 euros on Thursday, down from around 26 euros in September last year just before the strategic review was announced.
Another concern is SocGen’s retail business in France, where the bank cut a key target in August, which overshadowed the bank’s second-quarter earnings and weighed on its shares.
French banks, including SocGen, have not benefited as much from the rise in interest rates because of the high cost of deposits in France. SocGen also suffered because of a miscalculated interest rate hedging policy.
The bank’s net interest income (NII), or the difference between what a bank earns on loans and pays out for deposits, was hit, prompting it to cut its previously set target.
Casse said: “They weren’t able to reassure us about the trajectory … in the second half of the year, and in 2025 regarding this interest margin.
Sebastiano Pirro, chief investment officer at hedge fund Algebris Investments, referring to the CEO’s plans, said: “The execution has been fair, it is the communication that has been poor.” Algebris doesn’t currently have a stake in SocGen, according to LSEG data.
SocGen’s problems, he said, were weak profitability and too little capital to cut costs dramatically.
TAKEOVER SPECULATION
UniCredit’s swoop to take a stake in Commerzbank has boosted bank stocks and analysts have speculated that SocGen could become an M&A target.
Two investment bankers who cover the European finance sector dismissed that idea, saying SocGen’s exposure to France’s low-margin retail market did not make it attractive.
The bankers said a takeover by bigger rivals BNP Paribas or Credit Agricole would create antitrust concerns and scrutiny from French authorities over jobs, among other hurdles.
($1 = 0.8959 euros)
(Reporting by Mathieu Rosemain in Paris; Additional reporting by Tommy Reggiori Wilkes and Sinead Cruise in London. Editing by Anousha Sakoui and Jane Merriman)
Cost-cutting refers to measures implemented by a company to reduce its expenses and improve profitability, often involving budget reductions across various departments.
Retail banking is the division of a bank that deals directly with individual customers, providing services such as savings accounts, loans, and mortgages.
Financial stability is a condition where the financial system operates effectively, with institutions able to manage risks and absorb shocks without significant disruption.
Investment management is the professional management of various securities and assets to meet specified investment goals for the benefit of investors.
Interest rate hedging is a risk management strategy used to protect against fluctuations in interest rates, often involving financial instruments like derivatives.
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