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Research Reports

What Does a Content Producer do?

What Does a Content Producer do?

A content producer is a vital part of an organization that produces content for the web. Their responsibilities revolve around identifying customers’ needs, realizing those needs, meeting their requirements, managing the creative and production processes, and collaborating with other departments and teams to ensure the optimal workflow and quality of production and publishing. The primary role of the content producer is to create and maintain the content that will be featured on a website or offered for online distribution. The producer can collaborate with the web team to refine the details of the project and deliver content that is top-notch.

Many companies and individuals need the assistance of a content producer. There are several qualities to look for in an individual who will fill this role. Those qualities include: vision, leadership, communication skills, creativity, and technical skill. Knowing and being capable of each of these will help you find the individual best suited to fill the job.

Leadership: Most content producers come from leadership positions within companies or have strong leadership skills. They must also possess a strong degree of self-discipline and must enjoy working with others. Typically, content producers are hired without a college degree because most companies prefer candidates who have a high school degree or some type of equivalent experience. A college degree can be a nice perk, but many content producers are also hired without it.

Communication Skills: A good content producer understands that creating and editing content requires a keen sense of verbal and non-verbal communication skills. An understanding of SEO (search engine optimization) writing and social media posts will greatly enhance your likelihood of landing the job. In the editing process, a great command of grammar, punctuation, spelling, and content usage improves your job description. A good sense of humor is also a plus because content producers are seen as outgoing and bubbly. You must also have the ability to work effectively on the phone, in meetings, and in a variety of tasks without becoming bored.

High School Degrees: You may find that content producer jobs require high school degrees or at least a GED. However, some producers are born to be writers, so if you do not have a degree, then consider applying anyway. Some positions may require writers with advanced degrees, so again, never rule out the possibility. Many content producers start out as interns or telecommuting interns, so it is never too late to earn a degree or two.

Experience: Content producers typically work with a team of writers to produce editorial content for web sites, newspapers, magazines, or web contents. Some work in newsrooms, while others may focus on features such as video or photo essays. No matter where you work, experience is imperative. Many jobs require extensive writing experience, or at the very least, a year or two of work in the field. A college degree may be necessary for newsroom jobs, but content producer jobs often do not require formal journalism training.

Skills: There are a number of core skills that all content producers should possess, regardless of job position. These include being able to properly communicate with others on a variety of levels, using a wide range of communication tools, being able to brainstorm, and being able to organize and prioritize tasks. Other core skills include being aware of and able to solve problems, identifying problems in terms of the overall business, and being able to work creatively. Most content producers need to be very organized and self-starters, as they are the ones responsible for putting together content from different resources. Finally, it is important for content producers to understand that social media is just as much an art form as print, and that web content marketers need to master the art of social media so that they can effectively market themselves online.

Education and Training: Although most content producers create their own work, some companies will hire freelance editors to write and proofread content for them. Those who have a basic level of education and training may be considered for editorial and copy editing positions, while those who have major qualifications may be interested in PR and advertising positions. Those who have editing and writing skills may be interested in PR position, but they also need to have a strong understanding of search engine optimization and link building, which are essential to advance in the online world. Those who have editing and writing experience may be interested in PR and advertising positions, but they need to understand that the content producers will handle all the writing and editing on the project.

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