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    Home > Top Stories > UK consumers cautiously shop more after pre-budget slump
    Top Stories

    UK consumers cautiously shop more after pre-budget slump

    Published by Uma Rajagopal

    Posted on December 20, 2024

    3 min read

    Last updated: January 27, 2026

    Image of a John Lewis store representing the cautious rise in UK retail sales following a pre-budget slump. This visual highlights the consumer confidence trends discussed in the article.
    John Lewis store showcasing retail sales amidst UK consumer confidence - Global Banking & Finance Review
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    Tags:UK economyretail tradefinancial markets

    By William Schomberg

    LONDON (Reuters) -British retail sales rose by a weaker-than-expected 0.2% in November, according to official data which suggested consumers had overcome their worries about the new government’s first budget but added to signs of only slow momentum in the economy.

    A Reuters poll of economists had forecast a monthly increase of 0.5% in sales volumes after a drop of 0.7% in October in the run-up to finance minister Rachel Reeves’ tax and spending plan.

    The monthly rise in sales was the first since August. But over the three months to November, volumes were up by only 0.3%, the weakest performance since the three months to June, the Office for National Statistics said on Friday.

    Previously released official data has shown that Britain’s economy contracted in September and October, the first back-to-back shrinkage since the COVID-19 pandemic.

    Much of the blame for the slowdown has been pinned on worries about Reeves’ budget on Oct. 30 which ended up piling tax increases on employers rather than consumers.

    Surveys have shown a hit to companies’ hiring plans since she announced 25 billion pounds ($31.3 billion) of higher social security contributions for firms.

    The Bank of England on Thursday said the economy would show zero growth in the last three months of 2024 but it did not cut interest rates due to concerns about stubborn inflation pressure.

    “Overall, against a backdrop of recent weak activity data, today’s release could have been worse,” Alex Kerr, an economist with consultancy Capital Economics.

    “As real incomes continue to grow and consumer confidence improves next year, we think the retail sector will contribute to an acceleration in consumer spending growth.”

    Sterling was little changed against the U.S. dollar immediately after the data.

    For the first time in three months, food store sales rose, the ONS said.

    Britain’s biggest supermarket chains Tesco and Sainsbury’s have forecast strong Christmas sales.

    But clothing stores suffered again with volumes dropping by 2.6% from October.

    Sportswear and fashion groups JD Sports and Frasers and discounter Poundland have all cautioned on the outlook. On Wednesday footwear retailer Shoe Zone issued a profit warning, highlighting “very challenging trading conditions” in the first half of December.

    The ONS said its November figures had been adjusted to account for the Black Friday discounting season mostly falling outside its reporting period but some retailers reported that sales began earlier.

    School half-term holidays in England and Wales unusually fell in November this year, not October, but the impact was not adjusted for in the data.

    ($1 = 0.7999 pounds)

    (Writing by William Schomberg; additional reporting by James Davey; Editing by Kate Holton and Hugh Lawson)

    Frequently Asked Questions about UK consumers cautiously shop more after pre-budget slump

    1What is consumer confidence?

    Consumer confidence is an economic indicator that measures how optimistic or pessimistic consumers are regarding their expected financial situation and the overall economic environment.

    2What is the Bank of England?

    The Bank of England is the central bank of the United Kingdom, responsible for issuing currency, maintaining monetary stability, and overseeing the financial system.

    3What is inflation?

    Inflation is the rate at which the general level of prices for goods and services rises, eroding purchasing power. It is often measured by the Consumer Price Index (CPI).

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