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Uber of Real Estate Connects Realtors and House-Hunters in Real-Time
Published by Gbaf News
Posted on June 1, 2018
5 min readLast updated: January 21, 2026
Global Banking & Finance Review®
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Published by Gbaf News
Posted on June 1, 2018
5 min readLast updated: January 21, 2026
Casalova launches new mobile app that is changing the agent-client relationship
Today Casalova, Canada’s largest real estate marketplace, launched its new platform: Boss Agent. Clients who are actively searching to buy or rent a home are now connected with nearby agents who are online and ready to schedule showings. Operating on a first-come-first-serve basis, agents are now connecting with clients in under 30 seconds.
Unveiled at Realtor Quest in Toronto, Boss Agent is helping solve a significant pain point for realtors who are trying to grow and manage their business. The app, now available to all actively licensed realtors across Canada, has created a major shift in how agents are generating new leads in today’s world of on-demand services.
“Creating a consistent flow of high quality leads has never been easy,” said Ray Jaff, CEO of Casalova. “Agents spend thousands of dollars a month on traditional ads without a real sense of the ROI and invest too much time and money trying to figure out how to optimize their online presence with overly complicated bidding strategies. We’ve created a solution that gives agents their time back so they can refocus on what they do best: connecting with clients and closing deals.”
While Boss Agent officially launches today, the app has been in private development and testing for over 16 months and has generated promising results. By connecting clients with agents in real-time, Casalova is far-surpassing the industry average response time of 15 hours.
“Boss Agent is all about connecting serious clients who want to see a property with active agents in the same city,” continued Jaff. “By taking active house-hunters and pairing them directly, in real-time, with local, verified realtors, we’re seeing agents close deals at a rate of 5 to 20 per cent. This is a considerable ROI, considering the industry average is less than two per cent from traditional lead-gen tools.”
After downloading Boss Agent, agents are required to sign up and confirm their profile as an active realtor. Casalova verifies every agent to ensure that they are actively licensed with a brokerage in Canada. Once approved, agents are granted access and are able to select their preferred city in order to start receiving leads.
Available for iOS and Android, new Boss Agent users receive a one-time $100 lead credit in their account. Once this credit has been used, realtors can pay $1 to $15 per lead. New leads are valued based on the estimated commision that could be earned from each property that the client wants to view.
Casalova will be at Realtor Quest on May 30 and 31 and will be drawing for $500 worth of Boss Agent credits every hour for those who come by the booth.
For more information on Boss Agent or Casalova, please visit casalova.com.
Casalova launches new mobile app that is changing the agent-client relationship
Today Casalova, Canada’s largest real estate marketplace, launched its new platform: Boss Agent. Clients who are actively searching to buy or rent a home are now connected with nearby agents who are online and ready to schedule showings. Operating on a first-come-first-serve basis, agents are now connecting with clients in under 30 seconds.
Unveiled at Realtor Quest in Toronto, Boss Agent is helping solve a significant pain point for realtors who are trying to grow and manage their business. The app, now available to all actively licensed realtors across Canada, has created a major shift in how agents are generating new leads in today’s world of on-demand services.
“Creating a consistent flow of high quality leads has never been easy,” said Ray Jaff, CEO of Casalova. “Agents spend thousands of dollars a month on traditional ads without a real sense of the ROI and invest too much time and money trying to figure out how to optimize their online presence with overly complicated bidding strategies. We’ve created a solution that gives agents their time back so they can refocus on what they do best: connecting with clients and closing deals.”
While Boss Agent officially launches today, the app has been in private development and testing for over 16 months and has generated promising results. By connecting clients with agents in real-time, Casalova is far-surpassing the industry average response time of 15 hours.
“Boss Agent is all about connecting serious clients who want to see a property with active agents in the same city,” continued Jaff. “By taking active house-hunters and pairing them directly, in real-time, with local, verified realtors, we’re seeing agents close deals at a rate of 5 to 20 per cent. This is a considerable ROI, considering the industry average is less than two per cent from traditional lead-gen tools.”
After downloading Boss Agent, agents are required to sign up and confirm their profile as an active realtor. Casalova verifies every agent to ensure that they are actively licensed with a brokerage in Canada. Once approved, agents are granted access and are able to select their preferred city in order to start receiving leads.
Available for iOS and Android, new Boss Agent users receive a one-time $100 lead credit in their account. Once this credit has been used, realtors can pay $1 to $15 per lead. New leads are valued based on the estimated commision that could be earned from each property that the client wants to view.
Casalova will be at Realtor Quest on May 30 and 31 and will be drawing for $500 worth of Boss Agent credits every hour for those who come by the booth.
For more information on Boss Agent or Casalova, please visit casalova.com.
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