Tuxedo Money Solutions, the UK-based international payments technology company has launched a UAE-focussed prepaid card called ‘DubaiCard’ at the Prepaid Summit: Middle East ahead of full roll-out in Dubai in April 2015. Tuxedo is the company behind the recently launched Travelex SuperCard.

DubaiCard can be instantly issued and activated from the self-service kiosks, and its holders are able to make cashless payments – within the UAE and worldwide, at Point-Of-Sale (POS), as well as at ATMs and online.

This ground-breaking initiative has been developed in a tripartite effort from newly-launched National Pay, together with two of the industry’s leading companies, Atam, a market leader in kiosk-based solutions and Tuxedo Money Solutions.

Frank Creighton of Tuxedo Money Solutions said, “Commencing from April this year, customers will be able to apply for personalised DubaiCards. Every card can be instantly issued, topped up with funds and activated via National Pay Smart Kiosks which will be strategically located throughout the UAE, starting with Dubai,”

Graham Foster, CEO of Atam said, “DubaiCard uses a new-to-sector technology, called Smart Issuance. We make use of the full KYC (Know Your Customer) strategy that is so well-tested in the banking and finance sector,”

He said that the new card holder’s profile is taken from their personal Emirates Identity Card, and also through a passport reader.

National Pay’s Managing Director, Mr. Rashid AlKetbi said the initiative will kick off with 200 kiosks in Dubai, followed by expansion to all other Emirates. He confirmed that a GCC rollout is planned phase two.

“We are thrilled to be part of this facility as it promotes accessible services across the Emirate and is perfectly in line with fulfilling the vision of HH Sheikh Mohammed Bin Rashid Al Maktoum, UAE’s Vice President and Prime Minister and Ruler of Dubai”, Alketbi observed.