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  • The number of transactions rose by 20% YoY and the average transaction value fell by over 5% YoY as shoppers opt for a ‘little and often’ shopping approach
  • Monday remained the busiest day for payments processing but was joint busiest this year with Friday

Realex Payments published its annual ‘Trends and Transactions’ highlights for 2014. Overall, Realex Payments volumes increased by 20% between 2013 and 2014, with nearly 175 million transactions processed valuing over £24 billion. This coincides with BRC findings that over the past 5 years there have been a decline in the average debit card transaction value by 14 per cent.

The UK alone saw £104 billion in online transactions as reported by the IMRG[2] so there is no doubt that online payments is booming.

Some consumer insights from Realex Payments:

  • Number of transactions increased by 20% year on year
  • The busiest hour daily for shopping is 10-11am
  • The average transaction value was down 5% year on year from £138 to £131
  • Most transactions are conducted between 12noon-6pm
  • Monday remained the busiest day for payments processing but was joint busiest this year with Friday

The statistics, from one of Europe’s fastest growing PSPs, is a good representation of online payments activity and illustrates industry-wide insights into consumer patterns during the year, including busiest spending days. Monday remained the busiest day for payments processing but was joint busiest this year with Friday.

One thing to note is that consumers are not just buying high value items online; Realex Payments has noticed a decrease in the Average Transaction Value (ATV) across all transactions by over 5% year on year. Although the volume of transactions is expected to increase, the ATV may actually decline as consumer habits shift and shoppers purchase ‘little and often’ online.

Gary Conroy COO Realex commented “Over 2014 we have seen incredibly positive results, with both our overall value and volumes increasing significantly. We have increased our global reach and now accept transactions from more than 187 countries worldwide. Realex now processes over £24 billion per annum for over 12,500 merchants and we forecast these growth rates to continue as we deliver on our expansion strategy.”

“As the British Retail Consortium[3] announced that online sales reached double digit growth in January and with our fantastic growth Realex Payments is in a very strong position. As well as serving customers with secure and reliable payment processing, Realex Payments is passionate about giving back to the industry by reporting industry trends and sharing knowledge to help understand how we can all deliver a better customer experience.” Gary Conroy concluded.