Explosive Growth in Digital Advertising and Local Tourism Fuels Demand for Sojern’s Smart Travel Advertising Technology
Sojern, travel’s marketing demand engine, today announced an expanded presence and hiring plans in Singapore following the company’s rapid growth in the Asia-Pacific (APAC) region.
Sojern launched its first Singapore office in March 2015 and has since grown to more than 40 employees. In 2018, Sojern plans to expand its Singapore workforce by 25 percent to meet the growing demand of its rapidly expanding business. Because of this, Sojern has almost tripled its floorspace with its new office at Republic Plaza, one of the three tallest skyscrapers in central business district of downtown Singapore.
“We plan to continue investing in the Asia-Pacific region because we see a tremendous growth opportunity here for travel marketing,” said Russell Young, Sojern managing director of APAC. “Sojern has firmly established itself in Singapore, but we’re also serving hundreds of clients across Hong Kong, Australia, New Zealand, Thailand, Indonesia, Malaysia, and other markets. APAC has a burgeoning travel industry and we anticipate further expansion in the years to come.”
According to the World Travel and Tourism Council (WTTC), APAC tourism will double in the coming decade reaching almost $1.2 trillion by 2026. As the industry grows, so does the demand for brands to match travellers with personalised marketing offers, whilst overcoming the challenges of precisely targeting consumers on multiple devices, channels and platforms. In the last quarter of 2017, Sojern data showed that more than 40 percent of all APAC travel searches were conducted on a mobile device, yet many still complete their bookings on desktop devices. This makes cross-device targeting and analysis ever more important for travel marketers.
Sojern’s proprietary data science methods are used by some of the most recognisable travel brands in the world to help them target the right travellers at the right time on the right channel and device to drive demand. According to Scoot Airlines, which achieved a cost per acquisition (CPA) that was 27 percent below target on its advertising spend, “It’s been wonderful partnering with Sojern and we’ve achieved much better results and CPAs since launch.” Sojern also works extensively across the hospitality sector with many leading global and regional hotel groups, including Marina Bay Sands, who has been a key partner over the last 4 years in APAC.
Company expansion in Singapore comes on the heels of explosive global growth with now nearly 500 employees across 13 global locations. In 2017, the company made Deloitte’s Fastest 500 Tech firms for the fifth year in a row and made its first acquisition: Adphorus, a Facebook Marketing Partner specialising in travel. Sojern celebrated its 10th anniversary with its 10th consecutive quarter of profitability and currently works with 93 percent of the world’s Fortune 500 travel brands.