Singaporean ladies’ shoe designer invests in latest technology to support ambitious international growth plans
Pazzion shoes are designed to marry sophisticated tastes with fashion trends. Each collection mirrors the latest looks, ensuring today’s modern woman keeps fashionably dressed every season at affordable prices. From classic pumps, strappy heels to stilettos, Pazzion offers a broad range of stylish yet comfortable footwear that is crafted from the softest calf leather and lambskin.
In just twelve years, Pazzion has grown significantly. In Singapore, Pazzion’s home market, flagship stores are to be found at Wisma Atria and Marina Bay Sands while the company’s international presence includes countries such as Brunei, Cambodia, India, Indonesia, Japan, Mauritius, Sri Lanka, Thailand, Turkey and Vietnam.
New technology leads the way
As the company grew so did the requirement for a fully integrated retail management system. Pazzion conducted a thorough review of the marketplace, searching for an easy-to-use system that could simplify its increasingly complex retail environment, namely a diverse customer base, multiple languages as well as different countries and time zones.
After evaluating several vendors, Pazzion selected Eurostop. According to the Merchandising Team at Pazzion, Eurostop matched the company’s requirements perfectly, providing a fully automated, highly intelligent system to facilitate stock control processes. Another deciding factor was Eurostop’s proven track record in the global clothing and footwear arena whilst their network of newly opened offices in Asia served to underline their dedicated support and commitment to the region.
Single, integrated platform manages stock and merchandising end-to-end
Pazzion has deployed Eurostop’s e-rmis for its head office system in Singapore and epos to support stock control and merchandising across the company’s eight stores in Singapore. Located at Wisman Atria, Marina Square, Bugis Junction, Junction 8 Shopping Centre, Tampines Mall, Marina Bay Sands, Parkway Parade and JEM, these stores represent some of the island’s most prestigious retail destinations.
Pazzion is using e-rmis to manage its stock more effectively and staff in the eight stores process all sales using e-pos at the tills. Both systems link seamlessly together to create a highly efficient retail management framework that boosts productivity and ultimately improves customer service.
Meaningful statistics aid strategic decision-making and forward planning
One of the greatest benefits of using Eurostop is the advanced reporting capabilities provided by the system. Eurostop captures accurate sales data which Pazzion can then translate into meaningful statistics that improve strategic decision-making and aid forward planning.
Using sales data reports, the Merchandising Team can identify which products are the hot sellers and the product mixes that are successful in different stores – fundamental to Pazzion’s overall sales and marketing process. The information also helps Pazzion to deliver highly targeted and impactful promotional campaigns that actively drive new revenues across stores. On top of this, the sheer flexibility of Eurostop supports the company’s ability to extend its geographic footprint.