Connect with us

Global Banking and Finance Review is an online platform offering news, analysis, and opinion on the latest trends, developments, and innovations in the banking and finance industry worldwide. The platform covers a diverse range of topics, including banking, insurance, investment, wealth management, fintech, and regulatory issues. The website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website. .

Top Stories

Merkle Periscopix promotes Adam Guilfoyle to the newly created Head of Agency Sales role on the back of 26 new business wins

NEA Promotes Longtime Operations Leaders Tim Schaller And Louis Citron, Welcomes Crystal Huang As Principal

Merkle (www.merkleinc.com/emea), a leading technology-enabled, data-driven performance marketing company, has promoted Adam Guilfoyle to the newly created role of head of agency sales at Merkle Periscopix (MPX), following an unprecedented run of new business wins this year.

Adam joined MPX, Merkle’s performance media agency, in March 2017 as commercial lead (programmatic) and since then the agency has added a number of major brands, including Diageo, William Hill and The Trainline, to its client list.

 The promotion recognises his role in driving the company’s new business strategy and leading a number of successful pitches.

In his new role, Adam is responsible for leading all new business activity at Merkle Periscopix, including pitch process, prospecting and managing the pipeline.

Adam Guilfoyle

Adam Guilfoyle

He is also responsible for working with Merkle’s Marketing Solutions division on wider opportunities, involving some or all of the company’s full range of people-based marketing capabilities, across CRM, Customer Experience, Loyalty and Enterprise Technology solutions. Adam has also played a central role representing Merkle in a number of parent company Dentsu Aegis Network’s (DAN) global pitches.

“Merkle’s extensive capabilities of combining data and media, and demonstrating strength and depth in execution, has proved a great position to be in,” said Adam. “Clients are looking for an agency that can more effectively leverage detailed insights on consumer behavior to drive their connected media strategy. This is an incredibly exciting time to be helping clients improve their media investments.”

Thomas Byrne, SVP Agency Services EMEA at Merkle commented: “As Merkle Periscopix continues to grow at a rapid rate, I am delighted that Adam has taken the reins of the agency sales team. Adam has shown strategic leadership of local, regional and global pitches, at both a Merkle and DAN levels, coupled with being an all-round lovely chap means he has my full confidence.”

Merkle Periscopix has undergone rapid growth in the past 12-months with more than 26 new business wins so far this year, sustained growth of over 45% over the past three years and 64 award wins.

Merkle acquired Periscopix in 2015 as part of a series of planned international acquisitions to establish a data-driven, customer-centric marketing hub in EMEA. The Merkle Periscopix business has since tripled in size and Thomas Byrne is taking a leadership role in developing Merkle’s EMEA media practice.

Global Banking & Finance Review

 

Why waste money on news and opinions when you can access them for free?

Take advantage of our newsletter subscription and stay informed on the go!


By submitting this form, you are consenting to receive marketing emails from: Global Banking & Finance Review │ Banking │ Finance │ Technology. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Recent Post