Editorial & Advertiser Disclosure Global Banking And Finance Review is an independent publisher which offers News, information, Analysis, Opinion, Press Releases, Reviews, Research reports covering various economies, industries, products, services and companies. The content available on globalbankingandfinance.com is sourced by a mixture of different methods which is not limited to content produced and supplied by various staff writers, journalists, freelancers, individuals, organizations, companies, PR agencies Sponsored Posts etc. The information available on this website is purely for educational and informational purposes only. We cannot guarantee the accuracy or applicability of any of the information provided at globalbankingandfinance.com with respect to your individual or personal circumstances. Please seek professional advice from a qualified professional before making any financial decisions. Globalbankingandfinance.com also links to various third party websites and we cannot guarantee the accuracy or applicability of the information provided by third party websites. Links from various articles on our site to third party websites are a mixture of non-sponsored links and sponsored links. Only a very small fraction of the links which point to external websites are affiliate links. Some of the links which you may click on our website may link to various products and services from our partners who may compensate us if you buy a service or product or fill a form or install an app. This will not incur additional cost to you. A very few articles on our website are sponsored posts or paid advertorials. These are marked as sponsored posts at the bottom of each post. For avoidance of any doubts and to make it easier for you to differentiate sponsored or non-sponsored articles or links, you may consider all articles on our site or all links to external websites as sponsored . Please note that some of the services or products which we talk about carry a high level of risk and may not be suitable for everyone. These may be complex services or products and we request the readers to consider this purely from an educational standpoint. The information provided on this website is general in nature. Global Banking & Finance Review expressly disclaims any liability without any limitation which may arise directly or indirectly from the use of such information.

INTRAPAY ANNOUNCES FRESH APPROACH TO THE PAYMENTS INDUSTRY

Experienced industry figures launch market-driven, agile payments company

Intrapay today introduced its purpose-built payment platform to the global payments sector, backed by a management team comprising some of the leading figures in the industry.

Led by CEO, Koen Vanpraet, formerly of Credorax and GlobalCollect/Ingenico, the company has a fresh approach to providing better payment services and solutions. At a time when consumers are accustomed to greater choice at the checkout, merchant growth will be driven by meeting the genuine payment needs of customers, whether it’s a new way to pay, payment processing and security, or a white-labelled service to grow engagement and loyalty.

“The era of “one-size-fits-no-one” payments is coming to an end,” explained Koen, “and the future of payments is going to be defined by customers. Thanks to internationalisation, proliferating device use and newer payment methods, consumers are already becoming more influential, ‘voting with their feet’ by picking their payments preference at the checkout.

“We’re devoted to building a company fit for this future: one where experienced, dedicated people work together in close harmony to develop innovative value-added payments that match the needs of businesses with the needs of customers.”

Intrapay invites merchants, partners and consumers to tell it what ‘better’ is; developing products that are tailored to the requirements of the end user. One example is Intrapay Direct, a white-labelled solution that enables direct bank transfer payments, enabling customers to complete orders using their online banking details and security checks. The interface is integrated into a merchant’s web site, while transactions are confirmed in real time. Merchants can incentivise the use of their own payment mechanism and as rates are lower than traditional payment methods, it increases revenue.

Richard Beaton, payment consultant and formerly of Hewlett-Packard, now Chief Product and Innovation Officer at Intrapay, added, “Too many technology companies make the mistake of creating technology without understanding how it is deployed and ultimately used. In an era of financial deregulation and ubiquitous internet, it’s time for the consumer and customer to drive the product and not the other way round.  The difference with Intrapay is that we listen, we’ve built adaptive technology, and we have no legacy.”