Business
HOW B2B BUSINESSES ARE TACKLING SOCIAL MEDIA IN 2014
Published by Gbaf News
Posted on March 24, 2014
1 min read· Last updated: April 1, 2014
Key Takeaways
- B2B firms emphasized social media to enhance credibility and professional branding.
- They increased use of multiple platforms significantly in 2014.
- Social engagement drove networking, customer acquisition and retention.
- Many B2B marketers still struggled to measure ROI effectively.
References
Frequently Asked Questions
Why did B2B companies in 2014 embrace social media?
To enhance credibility, professionalism, networking opportunities, and support customer acquisition and retention.
Which platforms were B2B marketers using more in 2014?
They increased use of LinkedIn, Twitter, Facebook, YouTube, Google+, SlideShare, Instagram and others.
Did B2B firms find social media investment measurable?
Many struggled: only a minority could measure ROI effectively despite widespread usage.
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