Glow Digital Media partners with Blue Ant Media for social advertising solutions - Global Banking & Finance Review
Image depicting the strategic partnership announcement between Glow Digital Media and Blue Ant Media, highlighting their collaboration in social advertising solutions in Canada.
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GLOW DIGITAL MEDIA IS EXCITED TO ANNOUNCE AN EXCLUSIVE STRATEGIC PARTNERSHIP WITH BLUE ANT MEDIA IN CANADA

Published by Gbaf News

Posted on April 24, 2014

2 min read

· Last updated: October 31, 2023

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Glow Digital Media and Blue Ant Media Partnership

Expanding its reach within the Canadian market, Glow Digital Media (Glow) has entered into an exclusive partnership with Blue Ant Media to provide its customers with Social Advertising through Managed and SaaS solutions using the unique Glow Machine Technology.

About Blue Ant Media’s Canadian Operations

Blue Ant Media is a privately held Canadian media company that creates and distributes engaging content in categories that span lifestyle, travel, music and entertainment. The company owns 8 specialty channels including: Cottage Life, Travel+Escape, Smithsonian Channel, Oasis HD, AUX and their companion websites. Its digital publishing division produces content for online, YouTube channels and monthly tablet magazines.

Leadership Perspectives on the Collaboration

Ithamar Sorek, Vice President at Glow

Commenting on this latest news, Ithamar Sorek, Vice President Glow said, “We are pleased to be entering this market with such a strong partner that is known for their high quality content and integrity. This exclusive partnership just marks one of many in a fast global expansion plan for Glow Digital Media.”

Previous Collaborations and Client Success Stories

Partnering for over 12 months non-exclusively, Glow and Blue Ant Media worked with clients such as Starcom MediaVest Group, Gaggi Media, Shoppers Drug Mart and Sears. Both Glow and Blue Ant Media are looking to continue to grow their business base while providing great performance for advertisers having the winning combination of Content and Technology.

“We are thrilled to be chosen as Glow’s Canadian arm and bring Canadian brands another choice,” said Ryan Fuss, VP of Digital Solutions, Blue Ant Media. “We’re also excited about the upcoming suite of social products we’ll be able to offer using Glow Machine.”

Key Takeaways

  • Glow Digital Media has entered into an exclusive strategic partnership with Blue Ant Media in Canada.
  • The partnership enables Glow’s Social Advertising Managed and SaaS solutions via Glow Machine Technology.
  • Glow and Blue Ant previously collaborated non‑exclusively with clients like Starcom MediaVest, Shoppers Drug Mart, and Sears for over a year.
  • The collaboration pairs high-quality content from Blue Ant with Glow’s ad‑tech capabilities to drive advertiser performance.
  • Blue Ant positions itself as Glow’s Canadian arm, expanding choices for Canadian brands.

References

Frequently Asked Questions

What is the nature of Glow Digital Media’s partnership with Blue Ant Media?
It is an exclusive strategic partnership in Canada to offer Glow’s Social Advertising services (Managed and SaaS) using Glow Machine Technology via Blue Ant’s content channels.
Had Glow and Blue Ant Media worked together previously?
Yes, they had a non‑exclusive partnership for over 12 months, working with clients like Starcom MediaVest, Gaggi Media, Shoppers Drug Mart, and Sears.
What does Blue Ant Media bring to the partnership?
Blue Ant brings a strong content network across lifestyle, travel, music, and entertainment, including specialty channels like Cottage Life, Travel+Escape, Smithsonian Channel, Oasis HD, AUX, plus digital publishing assets.
What benefit does this partnership offer advertisers?
Advertisers gain a winning combination of strong, high‑quality content from Blue Ant and advanced social advertising technology from Glow, aimed at delivering enhanced performance.
What are Glow’s ambitions following the partnership?
Glow sees this exclusive deal as part of its fast global expansion plan, expecting more strategic partnerships in other markets.

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