Editorial & Advertiser Disclosure Global Banking And Finance Review is an independent publisher which offers News, information, Analysis, Opinion, Press Releases, Reviews, Research reports covering various economies, industries, products, services and companies. The content available on globalbankingandfinance.com is sourced by a mixture of different methods which is not limited to content produced and supplied by various staff writers, journalists, freelancers, individuals, organizations, companies, PR agencies Sponsored Posts etc. The information available on this website is purely for educational and informational purposes only. We cannot guarantee the accuracy or applicability of any of the information provided at globalbankingandfinance.com with respect to your individual or personal circumstances. Please seek professional advice from a qualified professional before making any financial decisions. Globalbankingandfinance.com also links to various third party websites and we cannot guarantee the accuracy or applicability of the information provided by third party websites. Links from various articles on our site to third party websites are a mixture of non-sponsored links and sponsored links. Only a very small fraction of the links which point to external websites are affiliate links. Some of the links which you may click on our website may link to various products and services from our partners who may compensate us if you buy a service or product or fill a form or install an app. This will not incur additional cost to you. A very few articles on our website are sponsored posts or paid advertorials. These are marked as sponsored posts at the bottom of each post. For avoidance of any doubts and to make it easier for you to differentiate sponsored or non-sponsored articles or links, you may consider all articles on our site or all links to external websites as sponsored . Please note that some of the services or products which we talk about carry a high level of risk and may not be suitable for everyone. These may be complex services or products and we request the readers to consider this purely from an educational standpoint. The information provided on this website is general in nature. Global Banking & Finance Review expressly disclaims any liability without any limitation which may arise directly or indirectly from the use of such information.

GLOBAL STUDY SHOWS KEYS TO SATISFYING ONLINE SHOPPERS IN EUROPE AND AROUND THE WORLD

Consumers Want Omnichannel Experiences, Flexible Shipping Costs and Convenient Returns

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and UPS (NYSE: UPS) have released a global study in the UPS Pulse of the Online Shopper series, revealing online shoppers in Europe and around the world are looking for more control over their shipping and delivery experiences. The study includes data from more than 14,000 frequent online shoppers across six countries in Europe, as well as the U.S., Canada, Asia, Australia and Mexico.

Global Study Shows Keys To Satisfying Online Shoppers In Europe And Around The World
Global Study Shows Keys To Satisfying Online Shoppers In Europe And Around The World

According to the report, roughly three quarters of respondents in Europe (76%) are satisfied with the online shopping experience. This is compared to shoppers in the U.S., who are the most satisfied with online shopping experiences at 83%, while consumers in the Asia Pacific are least satisfied at only 50%. The flexibility around delivery and returns were among the areas with the least satisfaction across the globe. Two areas that scored relatively high for satisfaction in Europe were having websites available in the local or preferred language (73%) and international payment and delivery options (63%).

As mobile and social channels continue to change the way consumers shop, the study found creating a mobile app can help prevent comparison shopping in all markets, especially in Europe and Mexico. Global consumers are connected to social media channels and are open to promotions from retailers. However, just under half of consumers in Europe engage with retailers by liking their brand on Facebook (45%), though the practice is most prevalent in Asia (81%) and Mexico (76%). Still, European shoppers are embracing omnichannel options, and the majority of shoppers in Europe and Asia (79%) prefer to access retailers through mobile or digital channels such as mobile, tablet, or desktop devices, while more than 1/3 of hoppers in Canada and Australia prefer to shop in-store.

In Europe, online shoppers are usually willing to wait around 4 days for domestic shipments, and around 10 days for international shipments originating outside the region. Canadian consumers trade speed for cost, as do U.S. shoppers – but in Asia they’re less patient, only willing to wait four days for their purchases to arrive.

A hassle-free returns policy is likely to lead European shoppers to positive recommendations and repeat business. Similar to shoppers in other parts of the world, more than half of European consumers responding (61%) said they would shop more with a retailer offering a hassle-free returns policy, and 59% would recommend such a retailer to a friend. The reaction to these elements was even stronger in Mexico, with 73% saying they would shop more with a retailer and 78% saying they would recommend a retailer to a friend if that retailer had an easy returns policy. Moreover, 57% of European respondents said that free shipping on returns is an important part of a good returns policy second only to the U.S. (65%) and Canada (63%) among the regions surveyed.

Click on this animated map to learn more about each region, and download the consultation paper here.

About UPS Pulse of the Online Shopper: A Customer Experience Global Study

The UPS Pulse of the Online Shopper study is based on a comScore survey of more than 14,000 frequent online shoppers in the U.S., Europe (Belgium, Netherlands, France, Germany, Italy and the UK), Asia (China, Hong Kong, Singapore), Australia, Mexico and Canada. For more information on the report, please contact Helene Azevedo at [email protected].

About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visitwww.comscore.com.

About UPS

UPS (NYSE:UPS) is a global leader in logistics, offering a broad range of solutions including transporting packages and freight; facilitating international trade, and deploying advanced technology to more efficiently manage the world of business. Headquartered in Atlanta, UPS serves more than 220 countries and territories worldwide. The company can be found on the web at ups.com® and its corporate blog can be found at blog.ups.com. To get UPS news direct, visit pressroom.ups.com/RSS.