FinTech Broker Plus500 Expands Into US Prediction Markets, Shares Hit Record High

Plus500 Ventures into US Prediction Markets, Achieves Record Share High

Plus500's Expansion into Prediction Markets

By Yamini Kalia

Overview of Prediction Markets

Feb 3 (Reuters) - Multi-asset trading platform Plus500 said on Tuesday it had launched event-based prediction markets on its U.S. retail platform through a partnership with Kalshi, boosting its potential revenue stream and sending shares to a record high.

Impact on Plus500's Shares

The Plus500 Futures offering, in collaboration with the U.S.-based prediction markets exchange, will enable retail customers to trade contracts on economic, financial, and geopolitical events through the federally regulated Kalshi Klear LLC.

Future Prospects and Revenue Streams

Prediction markets, which logged $47  billion in global trading volume in 2025, let people buy and sell contracts on real-world outcomes, with prices shifting to reflect how likely the market thinks an event is to happen.

"This is a major breakthrough moment for Plus500, as we continue to scale in the US and beyond," said CEO David Zruia, with finance chief Elad Even-Chen adding that prediction markets open up a "powerful new growth avenue" for the firm.  

Plus500's shares jumped as much as 8.5% to a record high.

The launch marks Plus500's expansion into a rapidly growing segment of the trading landscape as prediction markets attract increasing interest from retail and institutional participants seeking regulated ways to bet on real-world outcomes.

Israel-based Plus500 announced its first foray into prediction markets in December last year, when it was appointed as clearing partner for CME Group and FanDuel's event-based contracts platform.

"This is an important new addition for PLUS500, on top of the FanDuel CME deal. As well as a major validation of PLUS's technology and reliability, this is a significant potential revenue stream," Jefferies' analysts said in a note.

(Reporting by Yamini Kalia and Nithyashree R B in Bengaluru; Editing by Vijay Kishore and Janane Venkatraman)