From recruiting to thought leadership to local advertising, early adopters are seeing the benefits of advertising with video on the world’s largest B2B social network
NEW YORK- Animoto, the company that makes it easy for anyone to create professional marketing videos, announced today that they are seeing an uptick in customers finding success with video on LinkedIn and shared some examples. In March 2018, LinkedIn followed the trend started by the other major social networks like Facebook and Instagram by expanding its video functionality.
Among the new features rolled out by LinkedIn this year are video advertising and the ability to upload videos natively to company pages. Animoto has detailed some examples of the different ways businesses are using video advertising to succeed on the platform.
Lever Finding Video Ad Success with Recruiting Efforts
Recruiting software company, Lever, is in the midst of doubling the size of their team this year. Since his company is located in San Francisco’s highly competitive tech landscape, Lever’s Talent Brand leader, Deniz Gültekin, knows that “Companies need to get creative and go beyond posting a position and waiting for the right people to come to them.” To that end, Lever ran a campaign in May 2018 with a video. Just weeks earlier, they had run a static image ad campaign with the same targeting. The video got double the click-through rate that the static image ad did.
“As a company in the recruiting space, we want to be an example for our customers about how they can attract and recruit the best talent out there by highlighting their employer brand. A big untapped opportunity for us is video. There’s no better way to show, rather than tell, potential candidates and customers what Lever is all about and what working here is like. Video can be intimidating; it seems out of reach for smaller teams without big budgets or expert videographers on staff. It’s been incredible to have the tools to create video content as we grow the company and look for new ways to tell our story and get our entire team involved to engage potential candidates,” said Deniz Gültekin, Head of Talent Brand at Lever.
Brothers Commercial Brokerage Expanding Video Success Beyond Facebook
Real estate brokerage company Brothers Commercial Brokerage in Red Bank, NJ wanted to take the video marketing success that they have been enjoying on Facebook to LinkedIn. They were able to repurpose a square video that they had created for Facebook’s mobile-centric News Feed and re-edit the ad in minutes to LinkedIn’s 16:9 video ad format. While LinkedIn does allow for square video uploads, currently videos that have advertising spend against them must be a 16:9 format. The brokerage company plans to evolve their presence on LinkedIn to be educational and inspirational, much like their Facebook video efforts are.
Animoto Sharing Video Expertise with DIY Marketers
Lastly, Animoto shared an example of their own experience with video advertising on LinkedIn. The sponsored video content targeted DIY marketers who might want to learn how to use video on LinkedIn.
“LinkedIn is an important platform for Animoto on both the recruiting and thought leadership fronts. We are very excited to make video marketing a core competency amongst marketers and business owners. Being able to share videos on LinkedIn that educate marketers and inspire them to share their brand’s story is going to open up a whole new platform for us to teach video marketing best practices,” said Jason Hsiao, co-founder and Chief Video Officer of Animoto.
Spain’s jobless hit four million for first time in five years as pandemic curbs bite
By Nathan Allen and Belén Carreño
MADRID (Reuters) – The number of jobless people in Spain rose above 4 million for the first time in five years in February, official data showed on Tuesday, as COVID-19 restrictions ravage the ailing economy.
Since the onset of the pandemic, Spain has lost more than 400,000 jobs, around two-thirds of them in the hospitality sector, which has struggled with limits on opening hours and capacity as well as an 80% slump in international tourism.
Jobless claims rose by 1.12% from a month earlier, or by 44,436 people to 4,008,789, Labour Ministry data showed, the fifth consecutive monthly increase in unemployment.
That number was 23.5% higher than in February 2020, the last month before the pandemic took hold in Spain.
“The rise in unemployment, caused by the third wave, is bad news, reflecting the structural flaws of the labour market that are accentuated by the pandemic,” Labour Minister Yolanda Diaz tweeted.
Restrictions vary sharply from region to region in Spain, with some shutting down all hospitality businesses, though Madrid has taken a particularly relaxed approach and kept bars and restaurants open.
A total of 30,211 positions were lost over the month, seasonally adjusted data from the Social Security Ministry showed. It was the first month more positions were closed than created since Spain emerged from its strict first-wave lockdown in May.
Still, the number of people supported by Spain’s ERTE furlough scheme across Spain fell by nearly 29,000 to 899,383 in February.
“These figures have remained more or less stable since September, indicating that the second and third waves of the pandemic have had a much smaller effect than the first in this regard,” the ministry said in a statement.
Hotels, bars and restaurants and air travel are the sectors with the highest proportion of furloughed workers, it added.
Tourism dependent regions like the Canary and Balearic Islands have been particularly hard hit, with the workforce contracting by more than 6% since last February in both archipelagos.
The last time the number of jobless in Spain hit 4 million was in April 2016.
(Reporting by Anita Kobylinska, Nathan Allen and Belén Carreño, Editing by Inti Landauro, Kirsten Donovan and Philippa Fletcher)
Pandemic ‘shecession’ reverses women’s workplace gains
By Anuradha Nagaraj
(Thomson Reuters Foundation) – The coronavirus pandemic reversed women’s workplace gains in many of the world’s wealthiest countries as the burden of childcare rose and female-dominated sectors shed jobs, according to research released on Tuesday.
Women were more likely than men to lose their jobs in 17 of the 24 rich countries where unemployment rose last year, according to the latest annual PricewaterhouseCoopers (PwC) Women in Work Index.
Jobs in female-dominated sectors like marketing and communications were more likely to be lost than roles in finance, which are more likely to be held by men, said the report, calling the slowdown a “shecession”.
Meanwhile, women were spending on average 7.7 more hours a week than men on unpaid childcare, a “second shift” that is nearly the equivalent of a full-time job and risks forcing some out of paid work altogether, it found.
“Although jobs will return when economies bounce back, they will not necessarily be the same jobs,” said Larice Stielow, senior economist at PwC.
“If we don’t have policies in place to directly address the unequal burden of care, and to enable more women to enter jobs in growing sectors of the economy, women will return to fewer hours, lower-skilled, and lower paid jobs.”
The report, which looked at 33 countries in the Organisation for Economic Co-operation and Development (OECD) club of rich nations, said progress towards gender equality at work would not begin to recover until 2022.
Even then, the pace of progress would need to double if rich countries were to make up the losses by 2030, it said, calling on governments and businesses to improve access to growth sectors such as artificial intelligence and renewable energy.
Laura Hinton, chief people officer at PwC, said it was “paramount that gender pay gap reporting is prioritised, with targeted action plans put in place as businesses focus on building back better and fairer”.
Britain has required employers with more than 250 staff to submit gender pay gap figures every year since 2017 in a bid to reduce pay disparities, but last year it suspended the requirement due to the coronavirus pandemic.
(Reporting by Anuradha Nagaraj @AnuraNagaraj; Editing by Claire Cozens. Please credit the Thomson Reuters Foundation, the charitable arm of Thomson Reuters, that covers the lives of people around the world who struggle to live freely or fairly. Visit http://news.trust.org)
German January exports to UK fell 30% year-on-year as Brexit hit – Stats Office
BERLIN (Reuters) – German exports to the United Kingdom fell by 30% year-on-year in January “due to Brexit effects”, preliminary trade figures released by the Federal Statistics Office on Tuesday showed.
In 2020, German exports to the UK fell by 15.5% compared to 2019, recording the biggest year-on-year decline since the financial and economic crisis in 2009, when they fell by 17.0%, the Office said.
“Since 2016 – the year of the Brexit referendum – German exports to the UK have steadily declined,” the Office said in a statement.
In 2015 German exports to the UK amounted to 89.0 billion euros. In 2020, German they totalled 66.9 billion euros.
Imports to Germany from the UK totalled 34.7 billion euros in 2020, down 9.6 % compared to 2019.
(Reporting by Paul Carrel; Editing by Madeline Chambers)
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