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Bacardi And Lonely Whale Team Up To Ensure #TheFutureDoesntSuck

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Bacardi And Lonely Whale Team Up To Ensure #TheFutureDoesntSuck

Two leaders in the movement against single-use plastic join forces to achieve a goal of removing one billion single-use plastic straws by 2020

Bacardi commits to review its supply chain to reduce single-use plastic items and further increase recyclable and biodegradable plastic

Family-owned Bacardi Limited, the largest privately held spirits company in the world, and Lonely Whale, the award-winning non-profit dedicated to bringing forward courageous ideas that positively impact the health of our ocean, today announced they have joined forces to help rid the environment of single-use plastic, including the goal to eliminate one billion single-use plastic straws by 2020. In addition, Bacardi announced a commitment to review its global supply chain, with the aim of removing non-essential, non-recyclable single-use plastic waste.

Through a series of corporate and brand collaborations, events, and calls-to-action around the world, Bacardi will encourage consumers, customers, and all those looking to lend their ideas and voices to the initiative, to join the campaign entitled #TheFutureDoesntSuck.

“Engaging our accounts and our consumers in the reduction of single-use plastic is a critical next step in helping to put an end to plastic pollution,” said Rick Wilson, senior vice president of Corporate Responsibility for Bacardi. “Single-use plastic items are among the most collected pieces of trash in our oceans, and we are urging our consumers to add ‘No plastic straw, please’ to every drink order so together we can make impactful change.”

“In 2016, Bacardi led the drinks industry with the first #NoStraws campaign focusing on eliminating single-use plastic straw from its cocktails. In 2017, Lonely Whale amplified this early leadership, creating one of the most celebrated global movements around the single-use plastic straw with our Strawless Ocean initiative to remove 500 million plastic straws from the U.S. waste stream,” said Dune Ives, executive director of Lonely Whale. “Now in 2018, we celebrate the combined power of Bacardi and Lonely Whale to reduce the single-use plastic straw population by one billion by 2020 in what we believe will become one of the most impactful environmental campaigns of this decade.”

#TheFutureDoesntSuck formally kicks off in London, England, where the BACARDÍ® rum brand and Lonely Whale will mobilize consumers and businesses to work together towards the goal of achieving a radical reduction of single-use plastic straw consumption throughout the city. The campaign is supported with a series of illustrations that communicate the devastating impact of single-use plastic straws on the world’s oceans.

The iconic rum brand will eliminate single-use plastic straws from branded events, music activations, and the BACARDÍ Rum Truck while committing to use biodegradable paper cups across the UK activations. In addition, BACARDÍ in the UK will donate the proceeds of ticket sales from its Casa Bacardi music events, taking place throughout June and July in London, Manchester, and Birmingham, to the Lonely Whale’s Strawless Ocean initiative. In the fall, activity continues in North America as the rum brand activates the movement at all its major music activations.

In support of the collaboration, the global headquarters of Bacardi in Bermuda launched a new training program for distributor partners and on-premise locations that offer alternatives to plastic straws. In the United States, where it’s been reported that approximately 500 million plastic straws are used and discarded each day, Bacardi will continue to partner with national chains and independent accounts to promote plastic-free, marine-friendly straw, or strawless options for cocktails. Bacardi and Lonely Whale will expand the program in China and focus on programs with ten leaders in the hospitality and spirits industry to drive adoption of the pledge.

“Every day we have an army of people walking into bars and restaurants around the world. We share this campaign with our partners and people working the front-line, those who want to make their voice and support for eliminating single-use plastics heard,” added John Burke, chief marketing officer for Bacardi globally. “Just as importantly, we want to raise the table stakes. Our focus for the past two years has been leading the industry charge with our #NoStraws pledge and now is the time to review the larger issue of single-use plastic in the greater Bacardi world to determine how and where we can truly make a bigger difference and continue leading the charge to build a more sustainable future. I believe through collaborations like this one with Lonely Whale, where we can bring society and business together, we can make impactful change to ensure #TheFutureDoesntSuck.”

“When Lonely Whale considered optimal ways to reduce future plastic pollution and help marine life, eliminating straws was a natural starting point. Americans alone are estimated to use around 500 million of these often non-essential single-use plastics every day. Removing straws from our daily lives could therefore have an enormously positive impact on our oceans’ health,” added Ives. “But, straws are just the beginning. Our engagement with Bacardi promises to attract, surprise and educate individuals across all demographics and geographies and encourage them, as Bacardi is doing, to go beyond the straw and work collaboratively to ensure #TheFutureDoesntSuck.”

Both Bacardi and Lonely Whale are supportive of the United Nations Sustainable Development Goals for 2030, comprised of goals and targets set to stimulate action in areas of critical importance for both humanity and the planet. We believe that through partnerships with governments, other companies in the private sector, and others, we can have a positive impact on many of the goals.

To join this global campaign, visit www.thefuturedoesntsuck.org. There, individuals can declare their commitment to ensuring #TheFutureDoesntSuck by committing to go plastic-straw free and recruit restaurants, hotels, bars and other venues. Establishments can register their commitment and challenge others to do the same so that together we can all ensure #TheFutureDoesntSuck.

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Duo glide around world’s largest fountain in Dubai

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Duo glide around world's largest fountain in Dubai 1

Paragliders Llorens and Goberna take magical flight above the Palm Fountain.

Horacio Llorens and Rafael Goberna defied gravity to perform The Breaking Pointe flight around the world’s biggest fountain at The Pointe, Palm Jumeirah in Dubai. Here is all you need to know:

– Spaniard Llorens is a five-time world champion and Infinity Tumbling Guinness World Record holder, who has performed a series of spectacular projects during the last five years including paragliding with a flock of starlings and with the beautiful Aurora Borealis as a backdrop.

– Brazilian Goberna was a Guinness Book of World Records winner at only 12-years-old and, in December 2016, he took to the skies above one of the seven wonders of the natural world when paragliding at Iguazu Falls.

– This time around, the duo teamed up in Dubai to showcase The Palm Fountain at the Pointe, Palm Jumeirah. They overcame a tricky preparation period to expertly glide between the fountain’s powerful jets of water.

– Spanning across the boulevard, the Palm Fountain features two giant floating platforms covering 14,000 square metres of sea water. Reaching an impressive 105 metres high and lighting up the Dubai sky with 3,000 LED lights, the fountain “dances” to hit songs from sunset until midnight.

– They undertook training first at Paramotor Desert Adventure on January 12 to test out their brakes and motors with technician Ramon Lopez finally arriving after being held up by the heavy snow in Madrid.

– Training was crucial for the challenge of flying during the night with low visibility as safety director Alan Gayton ensured they had a reserve parachute in case of a technical issue with the main parachute. Llorens and Goberna also had to study the movement of the water with great precision in order not to get caught up in the jets of water

– Flying over water, it was also mandatory to have a lifejacket with rescue boats, jet skis and divers on hand which came handy when Goberna suffered a technical malfunction on the first January 14 practice run.

– After repairs long into the night, they returned to Paramotor Desert Adventure to test out the motors again before completing the stunning flight on January 15 with Llorens and Goberna performing in harmony.

– Llorens, 38, revealed: “As soon as we got the opportunity, we wanted to fly there. We needed to know the area really well beforehand and we needed to know how to ‘play’ with the fountain – this was new for us. Such strong streams of water shooting 100 metres up is a lot, so we had to be really prepared.”

– Goberna, 26, explained: “The motor wasn’t flying so good because, prior to arriving in Dubai, it was last used in Europe at high altitude. I needed to adjust the carburettor in the air inside the motor. In the first practice flight over the water, I broke one propeller. I really couldn’t understand what was happening and then another one broke. Eventually, a backup motor was required. After a long journey, the final result was beautiful! The team worked incredibly hard to make it.”

– Llorens added: “The highlight for me was playing between the super shooters with Rafael, because it’s something we’ve never done before; it felt really new and really powerful.”

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EU sets itself jobs, training and equality targets for 2030

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EU sets itself jobs, training and equality targets for 2030 2

By Jan Strupczewski

BRUSSELS (Reuters) – The European Commission on Thursday announced goals for the 27-nation bloc to reduce poverty, inequality and boost training and jobs by 2030 as part of a post-pandemic economic overhaul financed by jointly borrowed funds.

The EU executive arm said the European Union should boost employment to 78% in 2030 from 73% in 2019, halve the gap between the number of employed women and men and cut the number of young people neither working nor studying to 9% from 12.6%

“With unemployment and inequalities expected to increase as a fallout of the pandemic, focusing our policy efforts on quality job creation, up- and reskilling and reducing poverty and exclusion is therefore essential to channel our resources where they are most needed,” the commission said.

The goals, which will have to be endorsed by EU leaders, also include an increase in the number of adults getting training every year to adapt to the EU’s transition to a greener and more digitalised economy to 60% from 40% now.

Finally, over the next 10 years, the EU should reduce the number of people at risk of poverty or social exclusion by 15 million from 91 million in 2019.

“These three 2030 headline targets are deemed ambitious and realistic at the same time,” the commission said.

The goals are part of the EU’s set of 20 social rights, agreed on in 2017, to make the EU more appealing to voters and counter eurosceptic sentiment across the bloc.

They say everybody has the right to quality education throughout their lives and that men and women must have equal opportunities in all areas and be paid the same for work of equal value.

The unemployed have the right to “personalised, continuous and consistent support”, while workers have the right “to fair wages that provide for a decent standard of living”.

(Reporting by Jan Strupczewski; Editing by Nick Macfie)

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UK aero-engineer Meggitt eyes return to growth after pandemic slump

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UK aero-engineer Meggitt eyes return to growth after pandemic slump 3

LONDON (Reuters) – British engineer Meggitt said that it could return to profit growth in 2021 provided there are no further lockdowns, despite a weakening in the struggling aviation market at the end of 2020 and early this year.

Pandemic restrictions halted much flying globally last year and forced plane makers Boeing and Airbus to cut production rates, dragging down suppliers like Meggitt, which makes and services parts for such aircraft.

Meggitt’s underlying operating profit plunged by 53% to 191 million pounds ($267 million) in 2020, it said on Thursday, despite continued growth in its defence business which makes parts for military jets and accounts for about 45% of the business.

Meggitt, however, said it expected air traffic to recover in the second half of the year which would help it return to profit growth over the year, although its guidance for flat revenue disappointed analysts who had expected growth of 6%.

Meggitt’s Chief Executive Tony Wood said in November that he had expected flying to start to recover by Easter, but new variants have led to more restrictions and delayed the recovery.

“It has gone back a couple of months… it’s now very much in the summer,” Wood said of the recovery in an interview on Thursday.

Further in the future, Meggitt is positioning itself for the move to lower emissions flying, and its sensors and electric motors will be used on electric urban air mobility platforms, such as flying taxis, and in hybrid aeroplanes being developed.

But Meggitt said new tax breaks announced in Britain’s annual budget on Wednesday aimed at encouraging investment would not change its plans.

“Yes, it will be a benefit. Are we looking at any acceleration as a result specifically of that? Not really,” Woods said.

Shares in Meggitt were down 1% to 427 pence at 0943 GMT. The stock has risen by 50% since news of a COVID-19 vaccine last November, but is still down 23% on where it was pre-pandemic.

($1 = 0.7165 pounds)

(Reporting by Sarah Young; Editing by Alistair Smout and Susan Fenton)

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