British shoppers creating budgets for Christmas amidst UK economic concerns - Global Banking & Finance Review
An image representing British shoppers managing their Christmas budgets, reflecting the trend of 40% of consumers planning to stick to strict spending limits amidst economic uncertainty. This aligns with the article's insights on consumer behavior and payment technology.
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AS THE UK ECONOMY STALLS, 40% OF BRITISH SHOPPERS HAVE CREATED STRICT BUDGETS FOR CHRISTMAS

Published by Gbaf News

Posted on December 16, 2014

3 min read

· Last updated: December 4, 2018

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On average Brits are only prepared to overspend by £54 – less than the cost of a family-sized turkey

Economic Anxiety Shapes Christmas Budgets

Warning signs about the economy in the Autumn Statement mean consumer spending looks set to be equally prudent this Christmas. 40% of UK consumers fully intend to set a strict budget and stick to it, with only 4% thinking they will overspend by amounts of up to £200. This is according to a study of 2,000 adults into consumer Christmas shopping habits carried out by digital payments experts Skrill.

Prepaid Cards Gain Traction Among Shoppers

The majority of UK shoppers (59%) believe if they used a prepaid card with a set limit to spend on it, they would minimise the risk of overspending and allow them to stick to their budgets. However, when shoppers do overspend, the most likely way for them to do so remains spending via a credit card. A third (36%) admitted they are most likely to overspend using a credit card to pay for Christmas gifts online.

Online Gift Shopping Hits New High

Recent trends towards online shopping have continued with 90% of Brits planning to buy at least one gift online this Christmas as they hunt for the best bargains. A quarter (26%) will make between one and five purchases online with a further third (33%) buying between six to ten presents online.

Digital Wallets and Payment Tech on the Rise

With a clear desire to minimise the risk of overspending this year, UK spenders are looking to new payment technologies to help them stick to their budgets. Nearly one in ten (8%) have used digital wallets to buy gifts in the past and this year more than one in three (38%) are looking to use NFC payment methods.

German Shoppers Show More Confidence

In contrast to the caution being displayed by the UK public, German shoppers are feeling far more buoyant with a fifth fully prepared to go as much as €200 over budget.

SpirosTheodossiou, VP Product Strategy at Skrill commented: “Given the current economic climate, consumers are acutely aware of overspending this Christmas. Our study shows that UK consumers are willing to consider new payment options to help them better manage their finances. New technology such as prepaid cards and digital wallets are an ideal way to curb expenditure, as you can set a limit and then cut your cloth accordingly. Spending with new technology like this can help people to enjoy their Christmas and a debt-free January too.”

Key Takeaways

  • 40% of UK shoppers plan to set and strictly adhere to a Christmas budget.
  • Average willingness to overspend is limited to £54—less than a family‑sized turkey.
  • 59% believe prepaid cards help curb overspending, while credit cards remain the most likely method for overspending (36%).
  • 90% will shop online for at least one gift; 26% intend to buy 1–5 online, 33% plan 6–10 online.
  • Use of digital wallets (8%) and NFC payments (38%) is rising as tools to manage spending.

References

Frequently Asked Questions

Why are UK shoppers setting strict budgets this Christmas?
Warning signs in the Autumn Statement and a stalling economy are prompting caution, with many aiming to avoid debt in January.
What’s the average overspend Brits are prepared for?
On average, shoppers are only prepared to overspend by £54—less than the cost of a family‑sized turkey.
Which payment methods help avoid overspending?
Prepaid cards are judged most effective (59%), followed by digital wallets and NFC options, whereas credit cards are the likeliest method for overspending.
How prevalent is online shopping this festive season?
Very—90% plan to buy at least one gift online; 26% expect 1–5 online purchases and 33% 6–10.
Are UK shoppers increasingly using new payment technologies?
Yes—8% have used digital wallets before and 38% plan to use NFC payments this year to manage spending.

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