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EU ready to take slow road in US trade talks in pursuit of bigger deal
Published by Global Banking & Finance Review®
Posted on May 14, 2025
4 min readLast updated: January 23, 2026
Global Banking & Finance Review®
Company
Published by Global Banking & Finance Review®
Posted on May 14, 2025
4 min readLast updated: January 23, 2026
The EU is pursuing a comprehensive trade deal with the US, leveraging its economic size despite slow negotiations. Avoiding tariff hikes is crucial.
By Philip Blenkinsop and Jan Strupczewski
BRUSSELS (Reuters) -When U.S. Treasury Secretary Scott Bessent this week said Switzerland and Britain had jumped to the front of the queue for a trade deal with the United States, he warned the European Union it was moving "much slower". Brussels says it is not overly worried.
When it comes to trade, the EU is confident its size gives it an advantage. One of the world's top three economies, the bloc won't be pushed around and wants a better deal with Washington than the trade agreement struck by Britain, senior EU officials say.
However, the clock is ticking. At stake is a $1.7 trillion trading relationship and the EU wants to avoid a doubling of "reciprocal" tariffs in July and avert a full-blown transatlantic trade war.
"We do not feel weak. We do not feel under undue pressure to accept a deal, which would not be fair for us," the EU's trade chief Maros Sefcovic said last week.
Sefcovic was speaking before Bessent made his remarks in Geneva, where Washington and Beijing agreed to slash tariffs of over 100% and put the brakes on their own trade war. Nonetheless, the stance in Brussels has not changed.
The Trump administration has already imposed a 25% tariff on U.S. imports of steel, aluminium and cars, as well as a baseline 10% tariff on almost all countries, with additional "reciprocal" tariffs -- making for a combined 20% in the EU's case -- lined up if negotiations during a 90-day pause fail.
It also threatens further tariffs on pharmaceuticals, semiconductors, critical minerals, lumber and trucks.
EU trade officials familiar with the negotiations with Washington talk of difficulties understanding U.S. President Donald Trump's trade policy objectives.
European Commission President Ursula von der Leyen has not managed to hold a formal meeting with Trump since he regained the U.S. presidency in January, exchanging words only briefly at Pope Francis's Vatican funeral.
Trump later heaped praise on "fantastic" von der Leyen and said "I hope we're gonna meet." She responded saying: "If I go to the White House, I want to have a package we can discuss."
Her comments speak to Europe's desire to negotiate a more comprehensive trade agreement and not a deal that delivers a quick political win but is limited in scope, such as the one brokered between Washington and London.
TOUGH TALKS
EU-US trade is more than six times larger than US-UK trade, according to U.S. data. Europe believes its heft counts in talks.
"I have big doubts that the EU will have to ... adopt any template from anywhere," Lithuania's Finance Minister Rimantas Sadzius told Reuters on the sidelines of an EU finance ministers meeting.
Eurointelligence analysts noted the EU should prepare for talks that extend beyond trade. White House officials have said Europe will need to lower its non-tariff barriers created by value-added tax and car and food safety regulations.
"If the EU wants to make progress in this area, it may need to rethink its approach. Maros Sefcovic can only talk about trade in the narrowest sense," Eurointelligence wrote in a briefing note. "He can't even promise to lower regulatory barriers."
Washington seemed to ignore value-added tax (VAT), which Trump has called a trade barrier, in its deal with London. Britain also did not lower its digital services tax nor loosen food standards for beef imports, both of which Washington has criticised.
Talks between Washington and Brussels so far have been tough.
German chemicals company Brenntag CEO Christian Kohlpaintner said he felt the EU was handling negotiations "very sensibly".
"The 90 days are a sedative, if I may say so," he told reporters on an earnings call on Wednesday. "But not a real cure (which) provides clarity about the future development of the markets."
Simon Evenett, professor of geopolitics and strategy at IMD Business School, said the US-UK deal and Washington's truce with Beijing suggested that a broad 10% tariff and 25% rates for specific sectors were the baseline.
He added that Wall Street's reaction could tame excesses, having persuaded Trump to adopt the 90-day pause and the China truce. That might help contain any U.S-EU trade conflict, given broader trade and investment ties are worth $9.5 trillion a year.
"It's going to be difficult and could be long. I can see it ending in a stalemate with the EU still facing tariffs," he said.
(Reporting by Philip Blenkinsop; additional reporting by Ozan Ergenay in Gdansk and Danilo Masoni in Milan; Editing by Toby Chopra)
The article discusses the EU's approach to trade negotiations with the US, aiming for a comprehensive deal.
The EU believes its economic size gives it leverage in negotiations with the US.
A $1.7 trillion trading relationship and avoiding increased tariffs and a trade war.
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