Published by Global Banking & Finance Review®
Posted on May 26, 2025
2 min readLast updated: January 23, 2026
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Stefano Ricci plans to absorb half of the 10% US tariffs on EU imports, impacting revenues amid trade tensions. The brand focuses on high-end customers.
MILAN (Reuters) -Stefano Ricci would absorb half of the impact in the case of 10% U.S. duties on European Union imports, its CEO told Reuters, after geopolitical and trade tensions drove revenues at the Italian luxury menswear brand down 3% this year.
U.S. President Donald Trump backed away on Sunday from his threat to impose 50% tariffs on imports from the EU next month, restoring a July 9 deadline to allow for talks between Washington and the 27-nation bloc to produce a deal.
"I see it as a big poker game ... if there is a 10% increase, we will absorb half, and the other half we'll pass on to the end consumer,", Niccolò Ricci told Reuters on Monday, on the sidelines of the presentation of the 2026 spring summer collection.
The family-owned brand, whose suits start at 5,000 euros, posted an increase of roughly 10% in revenues last year, to 233 millions euros. This year it expects revenues to be broadly flat, its CEO said.
Ricci said the group was not interested in going public and saw the quality of its products as a defence strategy against the challenge posed by the competition of big luxury groups.
"We focus on a super selective distribution and a niche of high-end customers", he added.
(Reporting by Elisa Anzolin; Editing by Valentina Za)
Stefano Ricci would absorb half of the impact from the 10% U.S. duties on European Union imports.
This year, Stefano Ricci expects revenues to be broadly flat after a 10% increase last year.
The company focuses on super selective distribution and targets a niche of high-end customers to defend against competition.
No, Ricci stated that the group is not interested in going public.
Last year, Stefano Ricci posted revenues of approximately 233 million euros.
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