Published by Global Banking & Finance Review®
Posted on March 3, 2026
2 min readLast updated: April 2, 2026
Add as preferred source on GoogleZiff Davis has agreed to sell its high‑growth Connectivity division—including Ookla, Speedtest and Downdetector—to Accenture for $1.2 billion in cash, aiming to capitalize on market value and sharpen corporate focus.
(Removes reference to iBuyNewCar in paragraph 2 and Policygenius insurance brokerage sale in paragraph 4 of March 3 story; Corrects year of RootMetrics deal to 2021 from 2016 and removes value of Ookla deal in paragraph 6)
March 3 (Reuters) - Ziff Davis has agreed to sell its Connectivity division, which houses Ookla's Speedtest app and Downdetector outage tracker, to Accenture for $1.2 billion in cash.
The sale, which also includes Ekahau and RootMetrics, will allow Ziff Davis to focus on enthusiast websites like IGN and Mashable, as well as Everyday Health.
Shares of Ziff Davis rose more than 60% in early trading, while Accenture was flat.
The sale builds on a streamlining push under CEO Vivek Shah since 2017 through moves like the 2021 Consensus Cloud spin-off.
Proceeds from the transaction are expected to be used for general corporate purposes and capital allocation activities, in line with the firm's debt agreements, Ziff Davis said.
Connectivity traces its roots to bolt-on acquisitions such as Ookla in 2014 and RootMetrics in 2021. The unit capitalized on the global 5G rollout and pandemic-driven surge in bandwidth demand, generating $231 million in revenue last year, or about 16% of Ziff Davis' total.
"With the Ookla portfolio, we will offer end-to-end network intelligence services essential for AI-based transformation," said Manish Sharma, chief strategy and services officer, Accenture.
The sale eyes closure in coming months, during which Ziff Davis will continue to operate the unit.
Evercore and Citi advised Ziff Davis on the transaction, with Kirkland & Ellis handling legal matters.
(Reporting by Kritika Lamba in Bengaluru; Editing by Vijay Kishore)
Ziff Davis is selling its Connectivity division to Accenture.
Brands like Ookla, Speedtest, and Downdetector are included.
Accenture is paying $1.2 billion in cash for the division.
The agreement was announced on March 3.
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