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Wesleyan Bank, a specialist provider of commercial and personal finance solutions, has boosted its management team with the appointment of Simon Welling as Director of Sales and Marketing.

Simon Welling
Simon Welling

Welling, who joins from Paragon Asset Finance, will report to the company’s Chief Executive, Steve Deutsch.

He brings over 30 years’ banking experience having held senior sales, project management and customer advisory positions nationally and internationally. He has previously spent over 20 years at Lombard Business Finance in a number of roles including Head of Major Corporate Asset Finance and Regional Indirect Sales Director.

In his new role, Welling will lead the direct and indirect sales and marketing activities while overseeing the introduction of new products and value-added services to Wesleyan Bank’s customers.

Steve Deutsch, chief executive of Wesleyan Bank, said: “Simon will play an instrumental role in the development and delivery of a fully integrated sales and marketing strategy for the business. His expertise will prove invaluable in supporting our growing asset finance and long-term loans business in our chosen markets, while maintaining mutually beneficial relationships with our customers and partners.”

Welling, director of sales and marketing at Wesleyan Bank said: “This is a very exciting period at Wesleyan Bank, and I’m joining a team with the ambition and ability to be a major player in the alternative finance space. I’m looking forward to leveraging the significant potential we have in our existing segments, as well as targeting additional revenue streams to drive market share and growth.”

Wesleyan Bank provides tailored finance solutions to UK SMEs, professions and IT vendors and resellers. These comprise short, medium and long-term loans to cover investments in IT and specialist equipment, cash flow expenditure, partner equity loans, business acquisitions and commercial mortgages.

Wesleyan Bank is a subsidiary of specialist financial services mutual Wesleyan Assurance Society, which has over £7 billion of assets under management. As part of the Wesleyan Group, the company also offers no obligation business financial health checks from a qualified financial advisor.