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International payments specialist continues Group’s transition to a single brand, to offer one global service with borderless payments

UKForex, part of the OFX Group – one of the world’s largest international payments businesses – has today rebranded to OFX to further facilitate borderless payments for individuals and companies with an international footprint.

OFX is a global company that provides international money transfers at competitive exchange rates for both businesses and consumers. It offers fee-free transactions, 24/7 customer service and rapid round-the-clock transfers thanks to its unique ‘follow-the-sun’ service model. Headquartered in Sydney, it is listed on the Australian Stock Exchange under the ticker code ‘OFX’.

The change follows the phased rebrand strategy of OFX Group, formerly known as the OzForex Group, which itself rebranded in late 2015.

The consolidation to a single, identifiable brand reflects the global nature of OFX, which operates from six offices worldwide and offers transfers in 55 currencies. It will enable customers to do business on their terms, by making cross-border payments simpler and faster.

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UKForex was the company’s first office outside Australia, and since it opened its doors here in 2005, the UK has grown to be OFX’s second-largest market. The introduction of a global brand marks the next evolution for the business, which had its humble start on Sydney’s Northern Beaches. OFX now services more than 3,250 transfers each day, and has transferred over £60 billion to date.

Skander Malcolm, who joined OFX as CEO in February, said: “OFX is well positioned to provide great value and terrific service to the millions of individuals and companies in the UK and Europe that transfer funds every day. With our new brand identity, our customers will be able to work with a single point of contact across our global offices. This makes it easier than ever for our clients to enjoy quick and secure borderless payments at competitive rates.”

In conjunction with the rebrand, OFX has launched a new website in the UK: The responsive site unifies the company’s former regional brands onto a single digital platform. It is designed to improve the customer experience overall, with a streamlined registration process and a simple, intuitive interface.

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