Editorial & Advertiser Disclosure Global Banking And Finance Review is an independent publisher which offers News, information, Analysis, Opinion, Press Releases, Reviews, Research reports covering various economies, industries, products, services and companies. The content available on globalbankingandfinance.com is sourced by a mixture of different methods which is not limited to content produced and supplied by various staff writers, journalists, freelancers, individuals, organizations, companies, PR agencies Sponsored Posts etc. The information available on this website is purely for educational and informational purposes only. We cannot guarantee the accuracy or applicability of any of the information provided at globalbankingandfinance.com with respect to your individual or personal circumstances. Please seek professional advice from a qualified professional before making any financial decisions. Globalbankingandfinance.com also links to various third party websites and we cannot guarantee the accuracy or applicability of the information provided by third party websites. Links from various articles on our site to third party websites are a mixture of non-sponsored links and sponsored links. Only a very small fraction of the links which point to external websites are affiliate links. Some of the links which you may click on our website may link to various products and services from our partners who may compensate us if you buy a service or product or fill a form or install an app. This will not incur additional cost to you. A very few articles on our website are sponsored posts or paid advertorials. These are marked as sponsored posts at the bottom of each post. For avoidance of any doubts and to make it easier for you to differentiate sponsored or non-sponsored articles or links, you may consider all articles on our site or all links to external websites as sponsored . Please note that some of the services or products which we talk about carry a high level of risk and may not be suitable for everyone. These may be complex services or products and we request the readers to consider this purely from an educational standpoint. The information provided on this website is general in nature. Global Banking & Finance Review expressly disclaims any liability without any limitation which may arise directly or indirectly from the use of such information.

TWENGA SOLUTIONS ANNOUNCES ENHANCED GROWTH PLAN AND TARGETS TO ENSURE A SUCCESSFUL 2016

Twenga Solutions, the e-commerce advertising specialist, today announces the company’s ambitious targets for 2016 as it aims to become the leader in ad campaign solutions for online retailers.

Following a successful 2015 where the company raised €10 million from Idinvest Partners and the launch of two search marketing optimisation solutions for Google Shopping and AdWords, Twenga Solutions continues to make significant growth investments in 2016. Alongside the continued recruitment of more experts on the ground, here are some successes from last year and projections for the year ahead:

Achievements in 2015

  • Development of Twenga Solutions’ own data tracking system, which launched in Spring 2015;
  • Raising of 10 million euros from Idinvest Partners in May 2015 to support Twenga Solutions’ on-going growth, innovation, and recruitment strategy;
  • Launch of two new optimisation solutions for Google Shopping and AdWords campaigns;
  • Recruitment of 75 new employees in the areas of research and development;
  • In Autumn 2015, launch of Twenga Solutions’ new high-frequency bidding technology that automatically optimises bids for SEM campaigns in real-time;
  • By the end of 2015, more than 500 online retailers signed up to Twenga’s new search marketing solutions platform.

Projections for strategic growth in 2016

  • New offices in Berlin, Madrid and Milan which will significantly extend Twenga Solutions’ presence in these important e-commerce markets;
  • Recruitment of 50 new employees for Twenga Solutions’ data science, account management and sales teams to accelerate the development and performance of its solutions across the company’s footprint;
  • Launch of additional product features as well as new solutions with the aim to improve its online advertising performance and conversion rates;
  • The first new feature to be introduced to customers in early 2016 is a new campaign optimisation algorithm that caters to retailers who have a smaller SEM campaign budget but still want to maximise their performance;
  • A new solution will be introduced this year to help retailers optimise their product campaigns on Facebook, an increasingly important platform for client acquisition in e-commerce.

“One of our main goals in 2016 is to boost our international expansion plan for our traffic acquisition portfolio. Considering the successful growth of our customer base in 2015, Twenga Solutions is well-positioned to maintain this momentum both locally and internationally,” explained Bastien Duclaux, CEO and co-founder of Twenga Solutions. “We have a healthy pipeline, and plan to work closely with our customers to make further enhancements and optimise our solutions for the needs of the growing e-commerce advertising market. I’m also very excited by the influx of new staff we continue to welcome through our doors.”

The company continues to seek new recruits for its offices in Germany, Spain and Italy; for a list of all open positions currently available at Twenga Solutions, log on to: http://jobs.twenga.com/join-us/