Media is highly impacted by the arrival and influx of digital media, if it’s to be television, radio, film, music, books, newspaper, magazines, etc. Digitalization is where an opportunity of expansion for some is also a loss for many others. The market is most inclined and focused towards the invention and advancement of digital gadget makers and software developers.

Decline of Publishing Media:
According to a survey more books are read now than ever before. The writers and publishing industries are flourishing very well. There is no doubt in the fact that there would be no decrease in the demand of reading content in fact it is growing more with the time. The goes for newspaper publishers, the demand for news is increasing but people now need a faster mode to reach the news and to be aware of the happenings in the world. This demand of vast and rapid transit of knowledge can only be fulfilled by providing the audience e-book versions of the news and publishing books in e-book form besides hard paper copies. Though releasing of news and books on the internet have been the cause of the collapse of many publishing houses but the producers now need to understand the changing trends of the world and need to go in flow with it.

Shifting Trends:
An understanding of the shifting of trends in means of media needs to be developed. The technology is providing people with the same item in a new and better format, and also to be notified “is in a way cheaper cost”. Digital media do not demand high pricing for the product and is accessible everywhere with the help of the internet, therefore its low-pricing and vast availability is what making the people fond and used to it.

Smart Phone is the Future:
Mobile is now what makes you connect to the world, it makes you aware of the happenings in the world, gives you the most up-to-dated versions of the news. In the coming years more data of information would be available on your mobile phone than any library in the world.

It is important to keep in mind that though the publishers now need to provide their content in digitized format, whether it is an e-book or a news article, there are still consumers of printed publications. However the focus of the publishers needs to be shifted from print format to the digital publication. They need to offer their readers both kind media and leave it on the consumer’s ease of access, which they prefer.