Panviva, the leading provider of cloud-based business process guidance software solutions announced the completion of a minority equity investment from Telstra Ventures.

The investment by Telstra Ventures enables Panviva to accelerate product development and expand its sales and marketing capabilities globally, capitalizing on the rapidly emerging market opportunities for business process guidance software.

SupportPoint, Panviva’s cloud-based business process guidance software solution, enables knowledge workers to effectively perform complex business processes and adapt to change by eliminating the need to remember each step in a dynamic process.

With corporate headquarters and a well-established blue-chip customer base in Australia, Panviva is expanding rapidly in North America, with a large number of global organizations requiring cloud-based solutions that enhance knowledge worker productivity and end-customer experience.

Panviva CEO Ted Gannan said Telstra’s investment in Panviva was pivotal for the company’s ongoing product advancements and penetration into new markets.

“Telstra’s commitment to Panviva will provide us with the resources needed to grasp the rapidly emerging market opportunities for SupportPoint Cloud in North America and Europe while complementing Telstra’s footprint in Asia Pacific. The number, size and geographic spread of our customers are all growing rapidly and this investment will enable Panviva to scale both the product and the organization to meet that challenge.”

Gannan added, “Telstra has made some significant investments recently in cloud and mobility companies such as DocuSign, Box, Whispir and Kony so we feel that our joining the Telstra family puts Panviva in an exciting growth environment.”

Earlier this year, Panviva was recognized by Gartner as a Cool Vendor in the BPM space, and in October Ventana Research recognized a Panviva customer as a technology leader in the contact center category based on its implementation of SupportPoint. Existing SupportPoint users include BT, Bupa, Westpac, ANZ Bank, Telstra, Stellar US, Stellar Asia Pacific BPO, DuluxGroup, Medibank, Health Alliance Medical Plans, Rocky Mountain Health Plans and Sentara Healthcare.

Michelle Bendschneider, Executive Director Global Solutions, Telstra Global Enterprise and Services, said the investment would contribute to Telstra’s strategy of expanding its cloud services offering and provide solutions to its enterprise and government customers.

“Telstra will also have the ability to provide Panviva solutions to our customers through a reseller agreement. We believe the addition of Panviva to our cloud and services portfolio will add value for our customers both locally and internationally and is in line with our commitment to expand our cloud services, offering our customers choice and flexibility,” Bendschneider said.

Panviva was originally founded in Melbourne, Australia as a content and knowledge management consulting firm. While still headquartered in Melbourne, Panviva is now a global provider of cloud-based software solutions with operations and customers in Australia, the US and the UK, including leading global brands in the banking, healthcare and telecommunications sectors. Panviva’s mission is to provide the world’s best software solution for simplifying process management across complex customer-centric organizations.