Connect with us
Our website publishes news, press releases, opinion and advertorials on various financial organizations, products and services which are commissioned from various Companies, Organizations, PR agencies, Bloggers etc. These commissioned articles are commercial in nature. This is not to be considered as financial advice and should be considered only for information purposes. It does not reflect the views or opinion of our website and is not to be considered an endorsement or a recommendation. We cannot guarantee the accuracy or applicability of any information provided with respect to your individual or personal circumstances. Please seek Professional advice from a qualified professional before making any financial decisions. We link to various third-party websites, affiliate sales networks, and to our advertising partners websites. When you view or click on certain links available on our articles, our partners may compensate us for displaying the content to you or make a purchase or fill a form. This will not incur any additional charges to you. To make things simpler for you to identity or distinguish advertised or sponsored articles or links, you may consider all articles or links hosted on our site as a commercial article placement. We will not be responsible for any loss you may suffer as a result of any omission or inaccuracy on the website.

Banking

TBC BANK’S DIGITAL TRANSFORMATION SPURS RAPID GROWTH

busistretagyrev

Box UK’s remote banking overhaul acts as catalyst for 54per cent growth

Georgia’s TBC Bank announced its digital transformation has resulted in a staggering 54 per cent leap in remote banking transactions in just 12 months.

One year ago, TBC Bank users completed just 4.5 million transactions a year using internet and mobile banking platforms. Fast forward to 2015 and this has increased by 54 per cent to 6.95 million remote transactions a year, seeing remote banking overtake traditional in-store contact.

The overhaul of TBC Bank’s remote channel was fronted by agile software consultancy Box UK, which was tasked with delivering a disruptive user experience to position it as Georgia’s leading bank. This included enhancing the interfaces of previously established platforms, such as ATMs and kiosk machines, alongside apps for Apple and Android device users.

Vazha Beriashvili, deputy retail director at TBC Bank, believes the digital transformation continues to play a pivotal role in the firm’s growth.

“We are passionate about leading the industry’s innovation yet the number of clients engaging with us remotely simply wasn’t good enough. We decided the time had come to transform customer experience and following an in-depth global tender, Box UK’s vast experience of delivering high quality user experience across a wide range of platforms made it the obvious choice,” Vazha explains.

“Working closely with Box UK resulted in a complete renovation of our online platforms, kiosks and ATM interfaces to increase simplicity, as well as a vast array of apps which had not previously been seen in the Georgian banking industry. Disrupting the market in this way has set us apart from our competitors, resulting in us being named the best bank in Georgia, alongside continuous growth of our remote channels.”

Benno Wasserstein, managing director of Box UK, believes the agile approach to software development played a key role in the success of the project.

“At Box UK, we thrive on working on cutting-edge, digital transformation projects and we were delighted to be selected to partner with TBC Bank to renovate its user experience. The brief was to design an innovative platform which positioned its remote channels at the forefront of TBC’s offering, and that’s exactly what has happened,” Benno says.

“As with all projects, there were obstacles to overcome, not least the challenges presented by idiosyncrasies of the Georgian banking market and the Georgian alphabet. However, the constant communication and collaboration we continue to have with TBC Bank ensures its brilliantly simple user experience remains on the front-line of the banking industry and we look forward to continuing this relationship in the future.”

Global Banking and Finance Review Awards Nominations 2022
2022 Awards now open. Click Here to Nominate

Advertisement

Newsletters with Secrets & Analysis. Subscribe Now