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Spotify expands AI Playlist feature to new markets including US, Canada
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(Reuters) – Spotify is expanding its tool that helps create playlists using generative
(Reuters) – Spotify is expanding its tool that helps create playlists using generative artificial intelligence for premium users to four new markets, including the United States and Canada, the Swedish streaming giant said on Tuesday.
AI Playlist, which is currently offered in beta, helps subscribers personalize their selection of songs that can be refined via additional text prompts.
Spotify is expanding AI Playlist to fresh markets, including Ireland and New Zealand, in a bid to attract new subscribers by sprucing up its app with AI amid growing competition from rival services by Apple and Amazon.com.
Spotify said the feature, which was launched in the United Kingdom and Australia in April, will not produce results for non-music-related prompts such as current events or specific brands, as it is still in beta.
The company also offers tools such as ‘daylist’, a personalized playlist that updates daily with new music recommendations, and ‘AI DJ’, which creates music recommendations based on users’ listening habits.
The company’s paying subscribers rose about 12% from a year earlier to 246 million during the second quarter.
(Reporting by Jaspreet Singh in Bengaluru; Editing by Shreya Biswas)
Artificial intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think and learn like humans, enabling them to perform tasks such as speech recognition and decision-making.
A playlist is a collection of audio or video files that can be played in a specific order or shuffled. In streaming services like Spotify, playlists can be personalized based on user preferences.
A premium subscription is a paid service that offers additional features or content not available in the free version, such as ad-free listening, offline access, and exclusive content.
Generative AI refers to algorithms that can create new content, such as music or text, by learning from existing data. This technology is used in applications like Spotify's AI Playlist feature.
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